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»scott messer

How Publishers Can Regain Control In A Post-Cookie World

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media, Leaf Group. Last month we looked at how publishers may be losing their grasp on the contextual opportunity ahead. This month, we’ll explore the... Continue reading »
by AdExchanger // December 18th, 2020 //
»
Who Owns Contextual?

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media at Leaf Group. As the cookie crumbles, publishers are on the precipice of a power-balance reset, and the opportunity is theirs to lose. In... Continue reading »
by AdExchanger // November 18th, 2020 //
»
 

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