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»identifiers

Felix Zeng IBM Watson Advertising
Programmatic Guaranteed's Shot To Solve For The Loss Of Identifiers

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Felix Zeng, head of programmatic at IBM Watson Advertising. The downward-sliding scale of third-party identifiers is leaving publishers and marketers scrambling to figure out what will replace the digital currencies that we’ve relied on... Continue reading »
by AdExchanger Guest Columnist // August 6th, 2021 //
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Amazon Is Creating Its Own Third-Party Cookie Replacement; Publicis Groupe’s Maurice Lévy Is Staying Put

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement. Digiday reports that Amazon is working on an identifier of its own that would be available through its DSP and to outside publishers through its supply-side ad tech division. It’s not clear exactly when an... Continue reading »
by AdExchanger // June 2nd, 2021 //
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Measurement Standards Finally Come To Digital Out-Of-Home Advertising

After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser budgets. Digital out-of-home (DOOH) alone is projected to grow 20% next year, according to MAGNA. There are an estimated 1.25 million digital screens in the US across billboards, street furniture, service kiosks, screens in bars,... Continue reading »
by Allison Schiff // May 7th, 2021 //
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Cecilia N'Zaou
Working with Identity Solutions in the Post-IDFA Landscape

This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in the spotlight, as legal frameworks (GPDR, CCPA) and privacy initiatives (Google no longer supporting third-party cookies, Apple depreciating IDFAs) impact user-level targeting. On top of this, the consumer media landscape is now more fragmented than... Continue reading »
by AdExchanger Content Studio // April 27th, 2021 //
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Goldilocks Vs. The Three Little Pigs: Three Options For The Future Of The Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google’s recent blog posts (one by David Temkin and another by Deepti Bhatnagar) created even more confusion regarding the future of... Continue reading »
by AdExchanger // March 18th, 2021 //
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Emerging Identifiers For Digital Advertising: Are Brands Really Prepared?

Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers really prepared for the change? Putting aside the China affair, Apple’s IDFA restrictions could be phased in as soon as this week, while third-party cookies in Chrome will be phased out... Continue reading »
by Tony Rifilato // March 18th, 2021 //
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Ad Tech Vendors Keep Their Cookieless Options Open; Telegram Might Start Selling Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers are hedging their bets in the quest for a new set of audience identifiers. Many plan to support multiple identifiers and targeting methods, including Google’s cohort-based approach. As PubMatic CEO Rajeev Goel tells Digiday’s Seb... Continue reading »
by AdExchanger // March 16th, 2021 //
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Tapad's Switchboard solution aims to make the growing multitude of cookieless identifiers interoperable with one another.
Tapad Launches An Identity Resolution Solution To Link All The New Cookieless IDs

Proprietary cookieless identifiers  – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,” said Mark Connon, general manager of Experian-owned Tapad, which launched a product on Tuesday called Switchboard that aims to make the growing multitude of cookieless IDs interoperable with each other. Switchboard is a module that... Continue reading »
by Allison Schiff // February 9th, 2021 //
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Resolving Identity, With Advertiser Perceptions VP Lauren Fisher

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business Intelligence Lauren Fisher walks us through her company’s recent study on identity resolution solutions, sharing insights gleaned from more than 300 advertisers, marketers and agencies in the United... Continue reading »
by Zach Rodgers // November 12th, 2020 //
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Why Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at Rockerbox. Every couple of years, the foundations of online advertising are completely ripped apart. This time, it’s the impending death of third-party cookies and... Continue reading »
by AdExchanger // September 11th, 2020 //
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