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»identifiers

Resolving Identity, With Advertiser Perceptions VP Lauren Fisher

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business Intelligence Lauren Fisher walks us through her company’s recent study on identity resolution solutions, sharing insights gleaned from more than 300 advertisers, marketers and agencies in the United... Continue reading »
by Zach Rodgers // November 12th, 2020 //
»
Why Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at Rockerbox. Every couple of years, the foundations of online advertising are completely ripped apart. This time, it’s the impending death of third-party cookies and... Continue reading »
by AdExchanger // September 11th, 2020 //
»
 

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