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»Salon

Salon’s Plan For Media Growth: Test Everything And Everyone

A publisher’s job nowadays is “to be a systems integrator and experimenter,” said Ryan Nathanson, COO of Salon Media Group, a news and culture publisher known for liberal commentary. That’s been Nathanson’s approach since taking the reins of Salon’s operations a year ago. The company has explored new payment and supply chain vendors, for example,... Continue reading »

by James Hercher // March 21st, 2018 //
»
Salon Entertains Both Native And Programmatic Budgets

While some publishers – like BuzzFeed – are going the native-only route, Salon thinks the the best way to serve advertisers is by combining custom native programs with scaled options like programmatic. The highbrow news organization creates bespoke native content for clients like Mercedes Maybach, Glenlivet scotch, Panera and HBO. Eighty-five percent of the advertisers... Continue reading »

by Sarah Sluis // July 6th, 2015 //
»
 

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