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»Creative Optimization

VC-Backed Pencil Made An AI Ad Creator To Craft Dozens Of New Ads Each Month

Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return on ad spend) that can be orders of magnitude higher than a failed message. But how can busy, short-staffed marketing departments test new creative… Continue reading »
by Sarah Sluis // February 24th, 2021 //
»
Game Developer Veraxen Plays Around With Data-Driven Ad Creative

Creative optimization is one of the most effective tactics that mobile growth marketers can use to boost performance. But it’s also a pain in the butt. User acquisition managers must test an enormous amount of creative assets by size, color, copy and placement type before they find those that really work for specific pockets of… Continue reading »
by Allison Schiff // May 28th, 2020 //
»
Teracent’s Hall Discusses New Video Creative Optimization Platform

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live today and the business model is the same as the rest of our platform (either… Continue reading »
by AdExchanger // August 14th, 2009 //
»
Creative Optimization In Demand as Teracent Revenues Double Each Quarter Says SVP Hall

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009?  Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CH: Teracent has seen very positive growth and revenue in 2009 and so far has… Continue reading »
by AdExchanger // June 24th, 2009 //
»
 

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