• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Creative Optimization

Game Developer Veraxen Plays Around With Data-Driven Ad Creative

Creative optimization is one of the most effective tactics that mobile growth marketers can use to boost performance. But it’s also a pain in the butt. User acquisition managers must test an enormous amount of creative assets by size, color, copy and placement type before they find those that really work for specific pockets of... Continue reading »
by Allison Schiff // May 28th, 2020 //
»
Teracent's Hall Discusses New Video Creative Optimization Platform

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live today and the business model is the same as the rest of our platform (either... Continue reading »
by AdExchanger // August 14th, 2009 //
»
Creative Optimization In Demand as Teracent Revenues Double Each Quarter Says SVP Hall

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009?  Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CH: Teracent has seen very positive growth and revenue in 2009 and so far has... Continue reading »
by AdExchanger // June 24th, 2009 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • TikTok Launches Self-Serve Ad Platform With An Eye On Enticing SMBs
  • Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’
  • Nielsen Builds Media Planning Tool For Agency Data Platforms
  • Here’s How Facebook, Google And Amazon Are Tackling CCPA Compliance
  • No More Inflammatory Jargon: Change Blacklist To Blocklist
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved