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»affiliate marketing

Apple News Audience Surpasses 100 Million; NBCU Prepares Unified Linear-Digital Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At Your Service Apple News now boasts more than 100 million monthly users in the United States, United Kingdom, Canada and Australia. Apple shared the data point as part of an update on its Services business, which spans app-based transactions and subscription revenue. Read... Continue reading »
by AdExchanger // January 9th, 2020 //
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Meredith Acquires Product Recommendation And Affiliate Network SwearBy

The women’s lifestyle media company Meredith is advancing its commerce strategy another step with the acquisition of SwearBy, an affiliate marketing platform used by women to save and recommend products. The deal, which will be announced Thursday morning at CES, is Meredith’s second affiliate-focused acquisition in the past year, following its purchase of Linfield Media,... Continue reading »
by James Hercher // January 8th, 2020 //
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Inside The Data-Crunching That Powers Ziff Media Group’s $1 Billion Affiliate Commerce Biz

As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all the while increasing its level of data-driven sophistication. Ziff Media Group drives $1 billion in last-click attributed revenue a year. In contrast, BuzzFeed’s business totaled... Continue reading »
by Sarah Sluis // October 16th, 2019 //
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GQ Buys Into Commerce Content

Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’s... Continue reading »
by Allison Schiff // February 23rd, 2018 //
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Skimlinks: ‘Engagement With Publisher Content Is The Best Measure Of Intent Beyond Paid Search’

When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But... Continue reading »
by Allison Schiff // August 16th, 2017 //
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Newspapers Begin Staking Out Affiliate Programs

Affiliate marketing is old news, but not for newspapers. Most startup and legacy lifestyle publishers, such as Refinery29 or Condé Nast, and digital-first news companies have had affiliate networks quietly churning out reliable, incremental revenue streams. Now some newspapers, built on crumbling subscription and print advertising pillars, are starting to come around to the idea.... Continue reading »
by James Hercher // March 30th, 2017 //
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The Penny Hoarder Made $20 Million Last Year Through Affiliate Marketing

Millennials in search of a side gig read The Penny Hoarder to find ways to make extra money and save. The site earned $20.8 million last year by focusing on native, affiliate marketing. It earns 95% of its revenue from affiliate and performance campaigns, and less than 5% from display advertising. And it expects to... Continue reading »
by Sarah Sluis // February 28th, 2017 //
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Forced Mobile Redirects Take Users Where They Don’t Want To Go

Now available on your mobile device: all the crummy, spammy experiences you’ve come to expect from desktop. Shady affiliate marketing tactics are a particular annoyance for publishers and users alike, especially forced redirects that unexpectedly shunt users to an app store, either by way of an intrusive popup or a mobile webpage overstuffed with display... Continue reading »
by Allison Schiff // July 11th, 2016 //
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Affiliate Linking And Data Collection: When Revenue Isn’t The Value

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to... Continue reading »
by James Hercher // June 19th, 2015 //
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PHG Targets $10B Affiliate Management Market

Performance Horizon Group (PHG) is an affiliate marketing campaign management provider whose clients have included Sony and T-Mobile. Started in 2010 with seven employees, the company now has nearly 60 on staff in offices in London and Newcastle, England, New York and Sydney. The company is led by some of the founding members of Buy.at,... Continue reading »
by Chris Swanicke // May 9th, 2014 //
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