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»affiliate marketing

Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity

Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also... Continue reading »
by James Hercher // July 23rd, 2021 //
»
Deliveroo is testing a novel approach developed by mobile commerce marketing company Button for measuring incrementality at scale.
Deliveroo Sets Up Incrementality Testing To Prove That Affiliate Can Deliver The Goods

Food delivery app Deliveroo has long wanted to justify spending more on affiliate marketing, but the tech to measure affiliate incrementality just hasn’t been there, says Tiziana Bacchilega, Deliveroo’s global affiliates lead for performance marketing. “There’s no doubt about the value of this channel,” Bacchilega said. “We just need some backing to be confident in... Continue reading »
by Allison Schiff // January 6th, 2021 //
»
Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, according to Button.
Why Retailers Need To Pay More Attention To Affiliate App Marketing

Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, said Mike Jaconi, CEO and co-founder of mobile commerce marketing company Button. App users are more loyal, more likely to make... Continue reading »
by Allison Schiff // September 11th, 2020 //
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Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves

Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of... Continue reading »
by James Hercher // July 28th, 2020 //
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Button Unveils New Capabilities, As Affiliate Marketing Finally Advances

The mobile commerce marketing company Button on Wednesday unveiled a product suite called Evolution, including pilot partners Uber Eats, Groupon and BuzzFeed, with more tools for attribution and personalization. For some marketers, the word “affiliate” has such a reputation for banality, it’s like Voldemort — nobody wants to hear the name, said Button co-founder and... Continue reading »
by James Hercher // July 8th, 2020 //
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Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit

That’s one serious commission. Retail performance marketing company Connexity has acquired Skimlinks, one of the larger (now formerly) independent affiliate networks. Terms of the deal, announced on Thursday, were not disclosed. But Connexity is adding the roughly 80-person Skimlinks team, said CEO Sebastien Blanc, who took on the top job in 2018. That brings Connexity's... Continue reading »
by James Hercher // May 28th, 2020 //
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Constellation Software Buys TUNE, Plans Performance Marketing Acquisition Spree

If you haven’t heard of Constellation Software before, you’re about to start. The $21 billion market cap Canadian software conglomerate acquired mobile app analytics company TUNE on Tuesday, with plans to buy more performance marketing companies in the near term. Peter Hamilton, TUNE’s CEO, declined to share the deal price. Specifically, TUNE is being acquired... Continue reading »
by Allison Schiff // May 19th, 2020 //
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Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate

Affiliate marketing is one of the top sources of revenue for online travel and activities booking platform Klook, in good times and … not such good times. It’s been dark days for travel marketers during the health crisis. Delta, for example, recently told investors it expects revenue to decline 90% in the second quarter. But... Continue reading »
by Allison Schiff // May 12th, 2020 //
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Amazon Hits Affiliates (Again); Commerce Data Paints A Grim Picture

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for... Continue reading »
by AdExchanger // April 16th, 2020 //
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Amazon Removes Third-Party Vendors From Its Affiliate Program

Amazon has removed third-party vendors from its affiliate program. Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers. Removing third-party affiliate networks frees up significant... Continue reading »
by James Hercher // April 6th, 2020 //
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