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»Goodway Group

Influencers Make Bank During A Recession; Planned Parenthood Pours Money Into Meta

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Positive Influence Recession-wary brands are redirecting ad spend away from Google Search and Facebook and toward influencer marketing, Marketing Brew reports. Influencer marketing is more effective than other media channels right now, according to Junior Pence, CMO of Peace Out, a skincare brand… Continue reading »
by AdExchanger // July 8th, 2022 //
»
Debunking 3 Misconceptions Keeping Midsize Advertisers From Investing In CTV

CTV presents an exciting opportunity for the midmarket and emerging brands and agencies – if they can leave some of the common misconceptions behind, writes Michael Wolk, senior director of business development at Goodway Group. Unlike traditional TV advertising, when the technology and data are used correctly, CTV is closing the gap between large and small brands.
by AdExchanger Guest Columnist // July 7th, 2022 //
»
Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »
by AdExchanger // June 8th, 2022 //
»
Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is… Continue reading »
by Anthony Vargas // May 23rd, 2022 //
»
Outmaneuvering The Facebook Signal Crash, With Tuff CEO Ellen Jantsch

Apple’s privacy changes caused the ground to shift underfoot at Meta. But growth marketing agency Tuff says it didn’t see a single client pull back on either Facebook or Instagram after the release of Apple’s AppTrackingTransparency (ATT) framework last year. When Tuff saw these changes start to happen, it immediately prepared for conversations with partners… Continue reading »
by Sarah Sluis // April 19th, 2022 //
»
Goodway Group Stitches Together Identity Graph To Complement Brands’ First-Party Data

With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to enhance campaign targeting and attribution by matching different first-party data sets. To that end, Goodway Group built its own first-party ID solution dubbed Passport One. The tool allows advertisers to connect to multiple data sets… Continue reading »
by Anthony Vargas // April 12th, 2022 //
»
Amanda Martin, ​​SVP, corporate development & strategic partnerships, Goodway Group
The CTV Gold Rush Isn’t Watering Down Programmatic, We Just Need To Dig Deeper

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Amanda Martin, ​​SVP, Corporate Development & Strategic Partnerships at Goodway Group. At Programmatic IO in NYC on Tues., Oct. 26, Amanda Martin will speak on the future of walled gardens in the presentation “Social Walled Gardens… Continue reading »
by AdExchanger Guest Columnist // October 25th, 2021 //
»
Are Google’s recent statements about email-based IDs a net positive, negative or neutral for email-based online identity going forward?
Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)

Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin,… Continue reading »
by Allison Schiff // March 5th, 2021 //
»
When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared

Goodway Group’s performance soared after it fed log-level data from PubMatic’s exchange into its DSP algorithm. By connecting to the supply-side platform, the agency’s algorithm could analyze more granular data, like why a client lost an ad auction and the price of the winning bid. And when it won an auction, the exchange shared information… Continue reading »
by Sarah Sluis // February 17th, 2021 //
»
Jay Friedman headshot
Known Unknowns And Unknown Unknowns: What To Expect For Privacy In 2021

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The known/unknown grid made famous by former US Secretary of Defense Donald Rumsfeld might as well have been about the state of internet privacy… Continue reading »
by AdExchanger // November 13th, 2020 //
»
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