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»marketing automation

RevJet Closes $21 Million Series A Raise With Plans To Invest In AI

RevJet wants to be an operating system for the customer experience, and it’s using a $21 million Series A round to get there. Total funding for the four-year-old startup, which helps marketers manage, test and optimize their digital advertising across touchpoints, is now $30 million. The round, revealed Wednesday, was led by private equity firm... Continue reading »
by Allison Schiff // August 15th, 2018 //
»
Leanplum Picks Up $47 Million In Series D With An Eye On AI

Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday. The round was led by Norwest Venture Partners with pinch-hitting from existing investors, including Canaan Partners, Kleiner Perkins Caufield & Byers and Shasta Ventures, and brings the company’s total funding to just over $93 million since... Continue reading »
by Allison Schiff // November 8th, 2017 //
»
How Netflix Taps Into Facebook's Marketing APIs

Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the next version of its marketing API suite, which includes new tools to automate creative production and targeting parameters. Those APIs make... Continue reading »
by Allison Schiff // April 21st, 2017 //
»
Leanplum Raises $29 Million Series C To Answer The Call For Mobile Marketing Clouds

Apps are looking for marketing cloud-like capabilities. But they’re not going, or can’t afford, to spend the kind of money marketers have historically dropped on a traditional marketing cloud integration. Leanplum, which on Tuesday announced its $29 million Series C led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures, is positioning itself... Continue reading »
by Allison Schiff // October 18th, 2016 //
»
On Terminology: "Programmatic" Haters Gonna Hate

While "programmatic technology" has come a long way, many longtime players in the space are now reckoning with the term. AppNexus CEO Brian O’Kelley penned op eds about the "death of programmatic." Rubicon Project SVP of market development Jay Sears also has acknowledged the limitations of the terminology. AdExchanger reached out to ad tech executives, some... Continue reading »
by James Hercher // August 5th, 2016 //
»
Appboy Lands $20 Million, Looks To Knock Marketing Clouds Off Their Perch

Mobile marketing automation platform Appboy is on a quest to steal some market share from the CRM incumbents with $20 million in Series C financing led by Battery Ventures. The round, announced Wednesday, brings the New York City-based company’s total funding to $45.5 million since 2011. Appboy plans to use the cash to keep on... Continue reading »
by Allison Schiff // May 4th, 2016 //
»
JEGI: First Quarter M&A Activity Focuses On Linking Known With The Unknown

Marketing services and tech M&A activity in the first quarter of 2016 resulted in 187 transactions that generated $8.1 billion of deal value, according to JEGI’s Q1 2016 M&A overview report, released on Friday. More than half of the deal value in marketing services and tech came from the data and analytics subsector ($4.3 billion... Continue reading »
by Alison Weissbrot // April 4th, 2016 //
»
Kahuna Raises $45 Million And Explains Why Marketers Need A Different Email System

Kahuna, a mobile marketing automation startup going against Adobe, Oracle and Salesforce.com, revealed Wednesday it had raised $45 million in Series B funding. The round, led by Tenaya Capital, Sequoia and SoftTech, will be used for product development and to expand Kahuna’s team of 80. Kahuna’s clients like Dollar Shave Club, Overstock.com, The Weather Channel... Continue reading »
by Kelly Liyakasa // August 19th, 2015 //
»
Publishers Clearing House Has Ad Tech On The Mind With Command IQ Acquisition

Publishers Clearing House (PCH) and Liquid, its digital advertising arm, are on an ad tech tear. Less than a year after buying mobile programmatic company Plethora in December, PCH has snapped up marketing automation company CommandIQ. Liquid, then called Liquid Wireless, was itself acquired by PCH in 2012 as part of Publishers Clearing House’s efforts... Continue reading »
by Allison Schiff // August 12th, 2015 //
»
Mobile Marketing Automation Startup Snags $11.6 Million In Series B

Mobile-first doesn’t mean mobile-only. That’s the thinking at mobile marketing automation company Leanplum. “You want to design a journey for customers that they find useful,” said Momchil Kyurkchiev, CEO and co-founder of Leanplum. The company announced $11.6 million in Series B on Wednesday, led by Kleiner Perkins and with participation from Shasta Ventures, bringing the company’s... Continue reading »
by Allison Schiff // August 5th, 2015 //
»
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