IKEA

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its video inventory based on its own co-viewing numbers starting in January. Now the buy-side backlash is rolling in, Ad Age reports. This plan “contradicts the […]

To maintain transparent relationships with their agencies, brands must consider significantly investing in things like staffing, continuing media education and legal counsel, according to ANA and Ebiquity. In their most recent report, ANA and Ebiquity issued a long list of recommendations that also included hiring a “chief media officer” to manage agency relationships. It’s a […]

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a three- to five-minute show in which a team of five employees, pulled from the retail floor, travel across the country […]

Home furnishings company IKEA looks for consumers undergoing life changes – like moving, having a new baby or becoming empty nesters – and tries to get them to set foot into its retail outlets, where most purchases occur. Even its website, which has ecommerce features, is generally used as a tool for customers to plan […]