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»IKEA

How Two Chief Media Officers Enforce Transparency At Ikea And Rosetta Stone

To maintain transparent relationships with their agencies, brands must consider significantly investing in things like staffing, continuing media education and legal counsel, according to ANA and Ebiquity. In their most recent report, ANA and Ebiquity issued a long list of recommendations that also included hiring a “chief media officer” to manage agency relationships. It’s a... Continue reading »

by Alison Weissbrot // July 21st, 2016 //
»
Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis”

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a three- to five-minute show in which a team of five employees, pulled from the retail floor, travel across the country... Continue reading »

by Sarah Sluis // March 18th, 2016 //
»
For IKEA, Media And Content Is A Snug Fit

Home furnishings company IKEA looks for consumers undergoing life changes – like moving, having a new baby or becoming empty nesters – and tries to get them to set foot into its retail outlets, where most purchases occur. Even its website, which has ecommerce features, is generally used as a tool for customers to plan... Continue reading »

by Sarah Sluis // January 29th, 2015 //
»
 

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