• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»transparency

Quibi Raises $750M; Snap's Audience Network Enters Beta

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Checks For Quibi  Quibi, the short-form mobile video app set to launch in April, closed a $750 million round of financing, bringing its total funding to $1.75 billion. The company raised $1 billion in its first funding round in 2018 and planned to... Continue reading »
by AdExchanger // March 5th, 2020 //
»
The 3 Changes Google Must Make To Truly Level The Playing Field

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Lucie Laurendon, senior product marketing manager at Smart. Google’s surprising move to a first-price unified auction was met with cautious optimism and doses of skepticism. Dropping last-look advantage in Google Ad Manager’s second-price auction... Continue reading »
by AdExchanger // December 13th, 2019 //
»
Senators To Platforms: Hand Over The Algo; DoubleClick Vet Brad Bender Transfers To Google News

Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well... Continue reading »
by James Hercher // November 4th, 2019 //
»
Agencies Reportedly Settle Over Rebates; Omnicom, Publicis To Split Disney Media Account

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate Redux Media agencies are paying settlements to clients as a result of contract audits sparked by the ANA’s 2016 transparency report, AdAge reports. Nearly 100 audits have taken place, but it’s not clear which clients or agencies are involved or if any money... Continue reading »
by AdExchanger // October 15th, 2019 //
»
How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade

Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning. In early 2016, Ad/Fin met with leadership at Ebiquity and the... Continue reading »
by Alison Weissbrot // July 29th, 2019 //
»
Brand Transparency 2.0: Moving Beyond The Buzzword

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Emily Ketchen, head of Americas marketing at HP. Despite criticism that it is just a marketing gimmick, brand transparency is more relevant and meaningful than ever. It is becoming fundamental to how companies engage with customers. By... Continue reading »
by AdExchanger // July 15th, 2019 //
»
Facebook Centralizes Its Ad Transparency Tools

Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency, in particular – has been a top priority at Facebook since it became clear that bad actors were running amok in the leadup to the 2016 presidential election. Starting Thursday,... Continue reading »
by Allison Schiff // March 28th, 2019 //
»
The Right Way For Publishers To Be Transparent

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp.  As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. Their... Continue reading »
by AdExchanger // January 30th, 2019 //
»
Rocket Fuel Powered Its AI By Mixing Client Data That Wasn’t Meant To Be Mixed

How Questionable Data-Sharing Practices And A Healthy Dose Of Hubris Helped Bring Down One Of The Most Well-Known Players In Ad Tech The Rocket Fuel brand is dead and buried, the founders long gone, its tech sold off to Sizmek for a song and the code completely rewritten. An ad tech unicorn that courted top... Continue reading »
by Allison Schiff // November 26th, 2018 //
»
Facebook Battens Down The Hatches With New Data Sharing Requirements

On Thursday, Facebook alerted advertisers, agencies and its marketing partners that starting in November, they’ll need to confirm the nature of their relationships to each other before they’re allowed to share Facebook data amongst themselves. Some businesses are in the habit of sharing data from using Facebook’s ad products with their partners to help with... Continue reading »
by Allison Schiff // November 1st, 2018 //
»
See more articles

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • How Employers Are Taking Care Of Their Workers During COVID-19
  • When Your Client Pauses Ad Spend
  • Live Industry Updates: WPP Cuts Executive Committee Salaries By 20%; Maven Lays Off 9%
  • How To Find The Bright Spots In A Bad Ad Economy
  • The Coronavirus Pandemic Is Putting Pressure On Ad Tech
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved