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»transparency

In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”... Continue reading »
by Allison Schiff // August 21st, 2020 //
»
Danilo Tauro headshot
Reducing Advertising Waste Requires Better Verification In These 3 Areas

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To... Continue reading »
by AdExchanger // July 16th, 2020 //
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OpenSlate bowed out of YTMP in April after refusing to sign a requisite contract that it claimed would hamper its ability to report on channel-level brand safety.
OpenSlate Rejoins The YouTube Measurement Program Following Contract Deadlock

After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
What Does The Future Hold For First-Party Data Activation?

This article is sponsored by Verizon Media. Up until recently, brands looking to break through the heavily saturated digital advertising ecosystem adopted third-party cookies as the anchor for behavioral and interest-based targeting. Even two years ago, spend on third-party data was still rapidly increasing – by 17.5% to $19.2 billion, according to a 2018 study... Continue reading »
by AdExchanger Content Studio // April 22nd, 2020 //
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Quibi Raises $750M; Snap's Audience Network Enters Beta

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Checks For Quibi  Quibi, the short-form mobile video app set to launch in April, closed a $750 million round of financing, bringing its total funding to $1.75 billion. The company raised $1 billion in its first funding round in 2018 and planned to... Continue reading »
by AdExchanger // March 5th, 2020 //
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The 3 Changes Google Must Make To Truly Level The Playing Field

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Lucie Laurendon, senior product marketing manager at Smart. Google’s surprising move to a first-price unified auction was met with cautious optimism and doses of skepticism. Dropping last-look advantage in Google Ad Manager’s second-price auction... Continue reading »
by AdExchanger // December 13th, 2019 //
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Senators To Platforms: Hand Over The Algo; DoubleClick Vet Brad Bender Transfers To Google News

Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well... Continue reading »
by James Hercher // November 4th, 2019 //
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Agencies Reportedly Settle Over Rebates; Omnicom, Publicis To Split Disney Media Account

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate Redux Media agencies are paying settlements to clients as a result of contract audits sparked by the ANA’s 2016 transparency report, AdAge reports. Nearly 100 audits have taken place, but it’s not clear which clients or agencies are involved or if any money... Continue reading »
by AdExchanger // October 15th, 2019 //
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How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade

Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning. In early 2016, Ad/Fin met with leadership at Ebiquity and the... Continue reading »
by Alison Weissbrot // July 29th, 2019 //
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Brand Transparency 2.0: Moving Beyond The Buzzword

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Emily Ketchen, head of Americas marketing at HP. Despite criticism that it is just a marketing gimmick, brand transparency is more relevant and meaningful than ever. It is becoming fundamental to how companies engage with customers. By... Continue reading »
by AdExchanger // July 15th, 2019 //
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