A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019.
Comic: Independence Day
By 
Nate Neal
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AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business
“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”
Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer
On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.
For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.
Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry
During Paramount Skydance’s Q2 earnings call, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.
AI Agents Are Giving Publishers A New Way To Monetize Their Data
Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.
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Data-Driven ThinkingGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
