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»ad quality

Facebook Boosts Its Ad Quality Efforts, But Can It Retain Advertiser Trust?

Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on which to spend money and time. On Wednesday, for example, Facebook said it’s further reducing the distribution of low-quality, spammy ads within its auction. Advertisers with multiple low-quality ads – those that contain sensational language, for... Continue reading »

by Allison Schiff // October 17th, 2018 //
»
Guardian CEO: Why Is It So Hard To Keep Gun Ads Off Our Site?

“If I didn’t work for the Guardian, I would block ads,” said Guardian US CEO Eamonn Store. He’s fed up with the poor-quality ads that slip through on the Guardian and other trusted sites. As an avid reader of the Guardian, he sees ads for loan sharks and other unsavory ventures slip through frequently, leading... Continue reading »

by Sarah Sluis // December 7th, 2015 //
»
Publishers And Marketers Are Anteing Up – And Networks Are Folding

Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction. AppNexus has long positioned itself as the platform for ad networks, but it reversed its policy in recent weeks by removing ad networks that don’t provide direct publisher or seller relationships. Shortly... Continue reading »

by James Hercher // November 9th, 2015 //
»
Havas Reveals Metric Designed To Track Media Quality

Havas unveiled a tool Monday designed to measure inventory quality holistically by assessing fraud, viewability, ad clutter and brand context. The tool, called a meta-quality barometer, provides a quality score for publishers or inventory providers. “We need to help media vendors and tech partners to better guarantee the quality of the inventory,” said Dominique Delport, global... Continue reading »

by Sarah Sluis // June 8th, 2015 //
»
 

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