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»Rosetta Stone

How Two Chief Media Officers Enforce Transparency At Ikea And Rosetta Stone

To maintain transparent relationships with their agencies, brands must consider significantly investing in things like staffing, continuing media education and legal counsel, according to ANA and Ebiquity. In their most recent report, ANA and Ebiquity issued a long list of recommendations that also included hiring a “chief media officer” to manage agency relationships. It’s a... Continue reading »

by Alison Weissbrot // July 21st, 2016 //
»
 

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