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»Peter Cunha

For Native Video, Publishers And Advertisers Need To Meet In The Middle

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Peter Cunha, head of programmatic and business development at InvestingChannel. Advertisers’ and publishers’ needs and requirements for native video are not aligned. In fact, they rarely meet. For advertisers, viewability is a key issue.... Continue reading »
by AdExchanger // November 3rd, 2016 //
»
 

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