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»sovrn

As DSPs Go Under, Exchanges Get Tough About Getting Paid

The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. Audience Science. Each DSP left unpaid invoices to suppliers they went bankrupt or closed, forcing exchanges to eat the losses or claw back money it already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,... Continue reading »
by Sarah Sluis // March 4th, 2020 //
»
Podcast: Sovrn Goes Wide

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we... Continue reading »
by Zach Rodgers // January 23rd, 2019 //
»
Sovrn’s Acquisition Of VigLink Shows A Potential Non-Ad Tech Future For SSPs

Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients.... Continue reading »
by James Hercher // December 17th, 2018 //
»
Publishers That Haven’t Adopted Ads.txt Are Losing Money

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in the near future. Despite strong initial adoption of Ads.txt... Continue reading »
by AdExchanger // October 19th, 2018 //
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Sovrn Raises $25 Million To Diversify Beyond Ad Tech

Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group, all participated in the round. “Our business is 100% focused on tools and technologies that help publishers – of which advertising is an important one,” said Sovrn CEO Walter Knapp.... Continue reading »
by Sarah Sluis // October 18th, 2018 //
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Six Exchanges Enlist TAG To Referee Programmatic Marketplace  

Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics. The CEOs of OpenX, PubMatic, Rubicon Project, Sovrn, SpotX and Telaria collectively signed a letter to advertisers and publishers outlining principles of transparency, efficiency and fair-market practices. They want to clearly state what’s acceptable and what’s not to restore trust... Continue reading »
by Sarah Sluis // October 17th, 2018 //
»
Sovrn CEO Explains Why He Laid Off 14% Of Workforce

Sovrn CEO Walter Knapp sat down in a conference room on June 27 and told 27 staffers it would be their last day. Knapp told AdExchanger the layoffs were proactive. Before the layoffs, the company had grown from 50 people to more than 250 staffers in two years. It raised $18 million in August 2015,... Continue reading »
by Sarah Sluis // July 18th, 2017 //
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Sovrn Buys OnScroll To Amp Up Viewability

Publisher network and ad tech firm Sovrn bought UK-based viewability company OnScroll Wednesday for an undisclosed amount of cash and stock. Sovrn plans to deploy the technology across the 80,000 publishers in its network, according to CEO Walter Knapp. OnScroll creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a... Continue reading »
by Sarah Sluis // April 20th, 2016 //
»
Bad Data Makes Ad Fraud An Even Bigger Problem

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Fagan, vice president of data solutions at sovrn. While the digital advertising industry is well on its way to mitigating ad fraud via prevention and new cost models that... Continue reading »
by AdExchanger // October 1st, 2015 //
»
Professional Food Bloggers Give Their Perspective On Programmatic

Professional food bloggers have long relied on ad networks to monetize their audience. A few million page views or more can be enough to earn a living. But these long-tail content creators are also feeling the effects of programmatic, viewability and the shift to mobile. One example: Food blog Pinch of Yum, run by a... Continue reading »
by Sarah Sluis // May 21st, 2015 //
»
 

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