How Us Weekly's Publisher Turned Away From MFA
In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and streamlined its site design to court programmatic demand.
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To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model
Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.
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Comic: Header Bidding Rapper
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: The Sell SiderSheKnows Built Its Own Header Bidding Wrapping Tech And Got Ultimate Transparency
SheKnows built its own header bidding wrapper, which is now used by the 1,500 blogger sites it represents as well as its flagship property, SheKnows.com. Most publishers don’t build their own tech, instead using wrappers built and maintained by their ad tech partners. But Phil Bohn, VP of programmatic sales at SheKnows Media, said having […]
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Index Exchange Hires Drew Bradstock From Google To Build Forecasting Product
In a bid to enhance its header bidding wrapper and improve yield for publishers, Index Exchange has tapped Drew Bradstock as its new SVP of product. Bradstock spent the past five years as group product manager of Google’s Ad Exchange. The move brings Bradstock back to focusing on a fast-growing exchange, he said, that looks more […]