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»Ruben Schreurs

Must Hospitals Rethink The Meta Pixel?; Reddit Taps DoubleVerify As Brand Safety Go-To

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags?  The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason… Continue reading »

by AdExchanger // June 17th, 2022 //
»
The ongoing Russian invasion of Ukraine is yet another example that content moderation will never be perfect.
Russia’s Invasion Of Ukraine Highlights Big Tech’s Struggle To Moderate Content At Scale

All of the large social platforms have content moderation policies. No belly fat ads, no ads that discriminate based on race, color or sexual orientation, no ads that include claims debunked by third-party fact-checkers – no ads that exploit crises or controversial political issues. No graphic content or glorification of violence, no doxxing, no threats,… Continue reading »

by Allison Schiff // March 1st, 2022 //
»
Ruben Schreurs, group chief product officer, Ebiquity
Large-Scale Third-Party Addressability On The Open Web Doesn’t Work – Period

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. IAB Europe’s Transparency & Consent Framework (TCF) is flawed and unfixable. But let’s back up. On Feb. 2, the Belgian Data Protection… Continue reading »

by AdExchanger Guest Columnist // February 17th, 2022 //
»
Ruben Schreurs, group chief product officer, Ebiquity
Take A Deep Breath And Consider The Benefits Of Google’s Topics API

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. All aboard the “Topics API sucks” bandwagon! Ever since the blog post by Vinay Goel, product director for the Privacy Sandbox, announcing… Continue reading »

by AdExchanger Guest Columnist // January 31st, 2022 //
»
Ruben Schreurs headshot
What The Inventor Of The Shipping Container Can Teach Us About Platform Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, CEO at Digital Decisions. In the early 1950s, Malcolm Purcell McLean stood in a massive line of trucks waiting to be offloaded by dock workers. The tedious process… Continue reading »

by AdExchanger // July 22nd, 2020 //
»
Steal This Idea: 7 Ad Tech Founders Share What Business They’d Start Today If They Could

Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian… Continue reading »

by Allison Schiff // June 12th, 2020 //
»
 

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