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»mark zagorski

Five Things You Need To Know About The Rubicon-Telaria Merger

Michael Barrett has had his eye on Telaria since his first day as CEO of Rubicon Project in March, 2017, when the company was Tremor Video and was led by then-CEO Paul Caine. But, like with many relationships, Rubicon and Telaria needed to “do a little work on ourselves” before they were fit partners, said... Continue reading »
by James Hercher // December 19th, 2019 //
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Rubicon And Telaria To Merge

Public sell-side ad tech companies Rubicon Project and Telaria said Thursday that they have agreed to merge in a stock-for-stock deal. The exchange ratio is 1.082 shares of Rubicon common stock per share of Telaria common stock. Read the release. Rubicon CEO Michael Barrett will take over as CEO of the combined companies. Telaria CEO... Continue reading »
by Ryan Joe // December 19th, 2019 //
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Telaria Rides A Tailwind As Premium Publishers Embrace CTV

Over the past two years, connected TV (CTV) has gone from a niche rounding out linear TV audiences to a core component of premium video publisher’s inventory supply. That evolution has paid off for supply-side platform (SSP) Telaria, which recently shifted its focus away from desktop and mobile video to enable publishers to monetize their... Continue reading »
by Alison Weissbrot // August 6th, 2019 //
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Why Wouldn’t Netflix Launch An Ad-Supported Business?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. The question of whether Netflix will introduce an ad-supported business should not be will-they-or-won’t-they, but rather when and how. Those bullish on Netflix’s strategy of flooding screens with an... Continue reading »
by AdExchanger // April 1st, 2019 //
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Podcast: Telaria Tells All

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria. Telaria has been through many changes. Founded as video ad network Tremor Media, it later embraced programmatic. Last year it sold off the... Continue reading »
by Zach Rodgers // June 22nd, 2018 //
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The Future Of Connected TV: Ads, Not Subscriptions

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. Hear him speak at the upcoming Industry Preview conference, January 17-18 in NYC. Sure, over-the-top (OTT) subscription content is all the rage. It’s buzzy, still new and the market... Continue reading »
by AdExchanger // November 16th, 2017 //
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Nielsen And Exelate Alum Mark Zagorski Named CEO Of Video Ad Platform Tremor

Tremor Video has hired Mark Zagorski, the former CEO of data management platform and exchange eXelate and current EVP of the Nielsen Marketing Cloud, as CEO. He will begin July 10. Tremor, a video ad platform that more recently began focusing on the sell side, has had a vacancy at the top since February, when... Continue reading »
by Kelly Liyakasa // June 6th, 2017 //
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eXelate’s optiX Complements Data Management, Hopes To Challenge Market Research Providers

When marketing data company eXelate introduced optiX in October, it was a shot at disrupting the multibillion-dollar market research industry. With optiX, which was released following a beta program that included 30 brands, eXelate CEO Mark Zagorski said he wants to enliven the idea of real-time analytics to "all the time" consumer insights that bring... Continue reading »
by David Kaplan // November 20th, 2013 //
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