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»Brian Andersen

Luma Partners’ Brian Andersen Lays Out Ad Tech’s M&A Potential In 2018

Luma Partners’ Brian Andersen will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17 - 18, 2018 at the Grand Hyatt New York.  2018 will see the same amount of deal activity as 2017 as the field of potential buyers expands, predicts Luma Partners’ Brian Andersen. The ad tech acquirers are much different from when Andersen joined... Continue reading »
by Sarah Sluis // December 21st, 2017 //
»
The Next Debate: The Convergence Of Mar Tech And Sales Tech

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Andersen, partner at LUMA Partners. There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not. As I presented... Continue reading »
by AdExchanger // March 9th, 2017 //
»
LUMA On Omnichannel: It’s Really Starting To Come Together

Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City. Remember when everyone kept predicting the seminal year of mobile, year after year, until the question became moot because mobile was everywhere? The same thing is happening... Continue reading »
by Allison Schiff // January 6th, 2017 //
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