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»luma partners

LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots

It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the… Continue reading »
by Allison Schiff // July 15th, 2022 //
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Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
»
Comic: Apple Who?
CTV And Mobile App Growth Are Behind 2021’s Sizzling Slate Of M&A

2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing technology sectors. Total deal-making activity in 2021 was up more than 82% year over year, according to LUMA’s 2021 market report released last week. And you can… Continue reading »
by Allison Schiff // January 10th, 2022 //
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After four quarters of spiking valuations and a hot streak of ad tech IPOs, the market is starting to stabilize, according to LUMA Partners.
LUMA On Q3: Ad Tech Matures, SaaS Evolves And SPACs Begin To Wither

Is ad tech’s hot streak on the public market sustainable? No, and that’s not a bad thing. After four quarters of spiking valuations and an IPO runway so crowded that one ad tech company opted to postpone its IPO until next year, the market is starting to stabilize. Although some ad tech stocks achieved all-time… Continue reading »
by Allison Schiff // October 8th, 2021 //
»
MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are… Continue reading »
by AdExchanger // June 7th, 2021 //
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Terence Kawaja
Prepare for the Mother of All M&A Booms

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, CEO, LUMA Partners. CAVEAT: LUMA Partners is a leading M&A advisor to the ad tech sector. Hammer >>> Nail. The intersection of media, marketing and technology has always… Continue reading »
by AdExchanger Guest Columnist // May 11th, 2021 //
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How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech… Continue reading »
by Sarah Sluis // April 5th, 2021 //
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Google Under Fire For “Sweetheart Deals”; Vungle Buys GameRefinery

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech… Continue reading »
by AdExchanger // March 3rd, 2021 //
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LUMA: The Top 4 Takeaways On Dealmaking In 2020 And What To Expect In The Year To Come

Here’s 2020 in a nutshell from the investment banker’s point of view: “Turmoil caused acceleration and unexpected change, and it was a breeding ground for opportunity,” says Conor McKenna, a VP at LUMA Partners. After stalling to near zero during the first three months of the pandemic, conversations and negotiations started to pick up again… Continue reading »
by Allison Schiff // January 12th, 2021 //
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Telenor has sold cross-device company Tapad to Experian, which is acquiring 100% of Tapad for a cash consideration of roughly $280 million.
Telenor Sells Tapad To Experian For $280 Million

Guess telcos really aren’t that into ad tech after all. On Thursday, Norwegian telco Telenor sold cross-device company Tapad to Experian in a transaction advised by LUMA Partners. Experian is acquiring 100% of Tapad for a cash consideration of roughly $280 million. Not too shabby for an ad tech company getting sold in 2020. Tapad’s… Continue reading »
by Allison Schiff // November 19th, 2020 //
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