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»Sam’s Club

Sam's Club To Acquire Triad; Chase CMO Kristin Lemkau Is Promoted

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Club Sam’s Club has agreed to acquire advertising technology and some executives from Triad, its retail ad tech partner and sales rep, Ad Age reported. Terms of the deal were not disclosed. Along with the technology, Sam’s Club will pick up... Continue reading »
by AdExchanger // December 13th, 2019 //
»
How IRI Is Setting Up Shop For The Next Generation Of Retail Data

The 40-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution. The bulk of IRI’s revenue still comes from its longstanding market share analytics business, said President and CEO Andrew Appel. “But business is shifting dramatically... Continue reading »
by James Hercher // March 14th, 2019 //
»
Sam’s Club Bulks Up Its App Marketing Strategy With Data-Driven Retargeting

Sam’s Club doesn’t take a wholesaler’s approach to mobile re-engagement. “We’re always thinking about how to segment and target our users,” said Drew Frost, senior product marketing manager at the Walmart-owned, members-only retail club. “Our main focus is on finding and engaging what we call our higher-value users.” For Sam’s Club, high value is derived... Continue reading »
by Allison Schiff // May 30th, 2017 //
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