Home Ad Exchange News Sam’s Club To Acquire Triad; Chase CMO Kristin Lemkau Is Promoted
Ad Exchange News

Sam’s Club To Acquire Triad; Chase CMO Kristin Lemkau Is Promoted

By AdExchanger

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Welcome To The Club

Sam’s Club has agreed to acquire advertising technology and some executives from Triad, its retail ad tech partner and sales rep, Ad Age reported. Terms of the deal were not disclosed. Along with the technology, Sam’s Club will pick up much of the team that has worked on its account. Triad, a WPP agency, recently lost the Walmart account, but has other blue chip retail clients, including Staples, Kohl’s, Wayfair, The Home Depot and CVS. Sam’s Club, which is owned by Walmart, is following in its parent company’s footsteps by leaning on Triad to establish its in-house media operation. But unlike Walmart, it’s just subsuming the Triad tech and execs that it wants. More.

Market Makers

One of the world’s most visible CMOs, JPMorgan Chase’s Kristin Lemkau, has been tapped for a new role leading the company’s newly reorganized wealth management business. “Still think marketers can’t get president or CEO roles?” tweeted Salesforce strategy chief Jon Suarez-Davis after the announcement. The Wall Street Journal notes, “JPMorgan is facing an industry where big rivals and hot startups are fighting to appeal to millennials and first-time investors.” With that mandate in mind, putting a marketer in charge of the banking group makes more sense than a predictable choice from finance or sales. More.

Full Circle

Verizon Media is laying off 150 employees this week, or 1.4% of its workforce across multiple divisions, CNN Business reports. The cuts follow a larger layoff of 800 people, or 7% of staff, earlier this year after the unit failed to meet revenue goals. The layoffs are another black mark on Verizon Media Group (née Oath), which launched in 2017 after the telco purchased AOL and Yahoo to create a media and ad tech powerhouse. But Oath failed to meet those expectations, and Verizon wrote down the unit by $4.6 billion and rebranded it to Verizon Media Group. Verizon Media CEO Guru Gowrappan plans to focus the company on advertising, subscriptions and ecommerce moving forward. More.

But Wait, There’s More

You’re Hired

Must Read

AI

Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Agencies

Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.

Platforms

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Commerce

How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

America’s biggest department stores are changing, and changing fast.

Technology

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Digital Out-Of-Home

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Popular

  1. programmatic transparency

    New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive

    Marketers know that quality matters – and here’s yet more proof. But breaking old habits in digital media is easier said than done.

  2. Platforms

    The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

    Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

  3. AI

    Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

    Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

  4. David Nyurenberg, SVP of Digital, InterMedia Advertising
    OPINION: Data-Driven Thinking

    CTV Is Less Transparent Than YouTube. That Should Alarm Everyone

    CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further. The reason is not complicated. When buyers cannot see what they are buying, they cannot commit their spend with conviction.

  5. The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin.
    Publishers

    For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic

    Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.