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»Kristin Lemkau

Sam's Club To Acquire Triad; Chase CMO Kristin Lemkau Is Promoted

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Club Sam’s Club has agreed to acquire advertising technology and some executives from Triad, its retail ad tech partner and sales rep, Ad Age reported. Terms of the deal were not disclosed. Along with the technology, Sam’s Club will pick up... Continue reading »
by AdExchanger // December 13th, 2019 //
»
Marketers Warm To Google And Facebook As The Blame Shifts To Ad Tech Middlemen

Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and Google as they place blame for the industry’s many issues on its ad tech underbelly. “Just 25% of CMOs’ digital media investment reaches target audiences,” said ANA CEO Bob Liodice during his opening remarks at... Continue reading »
by Alison Weissbrot // October 6th, 2017 //
»

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