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»Oath

Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero... Continue reading »
by AdExchanger // December 23rd, 2021 //
»
Sam's Club To Acquire Triad; Chase CMO Kristin Lemkau Is Promoted

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Club Sam’s Club has agreed to acquire advertising technology and some executives from Triad, its retail ad tech partner and sales rep, Ad Age reported. Terms of the deal were not disclosed. Along with the technology, Sam’s Club will pick up... Continue reading »
by AdExchanger // December 13th, 2019 //
»
FTC Zeroes In On AppNexus, Oath As Part Of Its Broadband Privacy Inquiry

The Federal Trade Commission (FTC) is researching the privacy practices of AppNexus, Oath and other advertising subsidiaries owned by broadband companies. The agency is in the midst of examining the privacy policies, procedures and practices of broadband providers as part of an overarching study into how telecom companies are morphing into vertically integrated behemoths that... Continue reading »
by Allison Schiff // August 30th, 2019 //
»
Former Oath Execs Launch Startup To Fight Malware Before It Strikes

Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the internet?” said Seth Demsey, co-founder of Clean Creative, an anti-malware company started by a handful of security experts and Oath vets who exited before the name change. Touché. Based in... Continue reading »
by Allison Schiff // January 22nd, 2019 //
»
Verizon Isn’t Cutting Off The Subscriber Data Spigot To Its Media Unit – At Least Not Yet

Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger that... Continue reading »
by Allison Schiff // January 10th, 2019 //
»
Remembering Oath’s Jay Seideman: ‘He Was The Type Of Guy Many Of Us Strive To Be’

Jay Seideman was a father, husband, athlete, musician and mentor. A guy who many said was hysterically funny, cooler than the other side of the pillow and could get others to rally behind his cause. Seideman, Oath’s SVP of advertiser demand platforms who drowned Dec. 7 while surfing at San Francisco’s Ocean Beach, left a... Continue reading »
by Ryan Joe // December 13th, 2018 //
»
Verizon Takes $4.6 Billion Pinch After Oath Underperforms

Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has underperformed, the company said Tuesday. The hit nearly eliminates the $4.8 billion goodwill balance Verizon carried after it acquired and merged Yahoo and AOL and assorted technology holdings into its Oath business unit back in... Continue reading »
by Rae Paoletta // December 11th, 2018 //
»
Verizon Renames Oath As Part Of Company Restructure

Verizon has gone back on its oath to advertisers and publishers. The telecom giant said Monday it will rebrand its media and advertising division, Oath, as part of a company-wide restructuring. Oath will be renamed Verizon Media Group, and the rest of the corporation will be consolidated into two other buckets: consumer and business. Verizon... Continue reading »
by Rae Paoletta // November 5th, 2018 //
»
Oath Revenue Declines, But Verizon Isn’t Sweating The Ad Slowdown

Verizon’s Oath content and advertising subsidiary brought in $1.8 billion in the past quarter, down 6.9% from the same period last year, Verizon said in its earnings report Tuesday. Verizon attributed the downturn to declining desktop and search advertising. CEO Hans Vestberg said the Oath business should remain flat for the short term and that... Continue reading »
by James Hercher // October 23rd, 2018 //
»
Oath Intends To Keep Its Promise: ‘We’re At Scale Now’

Jay Seideman will present on programmatic best practices at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit, Xandr, is capturing the headlines and Amazon is on its way to making the duopoly a trio – but don’t count out Oath. The Verizon-owned digital media company is avidly... Continue reading »
by Allison Schiff // September 28th, 2018 //
»
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