Home Ad Exchange News Quartz Acquired; Oath Doubted

Quartz Acquired; Oath Doubted


The Business Of Media

Atlantic Media is selling its mobile-first business property, Quartz, to Uzabase, a Japanese media company with a business news app and corporate intelligence tool. The deal is valued at between $75 million and $100 million, Quartz reports. Founder and editor-in-chief Kevin Delaney and publisher Jay Lauf will become co-CEOs as founder David Bradley continues to divest his stakes in Atlantic Media properties. This is the first acquisition by Uzabase, which is looking to expand its international footprint. For Quartz, Uzabase offers a foundation of subscription tools. “We’ll quickly be developing paid products for the loyal audience Quartz has accrued over the past six years, building on and learning from the success that NewsPicks has had with community and paid content,” Delaney and Lauf wrote in a memo to staff. More.

Broken Oath?

What’s up with Oath? One year after Verizon unveiled the brand with a splashy party in Cannes, buyers are wondering whether CEO Tim Armstrong’s vision for a duopoly competitor will ever come to fruition. Oath has some strong assets, especially in ad tech, but a coherent strategy isn’t coming across to buyers. That’s reflected in Oath’s ad revenue, which is expected to hit $4.8 billion this year, up only slightly from $4.6 billion in 2017. “The vision is muddied, the strategy is unclear,” a top ad buyer told Business Insider’s Mike Shields. “They are a jack-of-all-trades, but it’s hard to discern what they are masters of, if anything.” Armstrong has a big job to bring together two struggling companies and five ad tech platforms, but he’s aware that marketers are getting impatient. “Our customers are really anxious for us to become a bigger partner [in the industry],” Armstrong said. “We’re making progress.” More.

The Email Trove

As major platforms restrict access to user data, email apps remain an exception. Email service operators like Gmail, Microsoft and Yahoo allow app developers such as Return Path and Edison Software to scan user emails to A/B test or personalize campaigns. Often the email app sells itself as a way to facilitate price comparison or manage travel itineraries, but the user agreements give it access to email content and may even allow it to sell data in partner networks, reports The Wall Street Journal. “Some people might consider that to be a dirty secret,” says Thede Loder, former CTO of one such email data company, eDataSource. “It’s kind of reality.” More.

But Wait, There’s More!

You’re Hired!

Former AOL And MediaMath Director Rob Blake Join Realeyes As CRO – blog

Must Read

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.