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»dell

B2B Marketers Get Down To Business With Digital During COVID-19

A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace.... Continue reading »
by Allison Schiff // July 15th, 2020 //
»
When It Comes To Ad Quality, Programmatic Isn’t The Problem

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposed... Continue reading »
by Alison Weissbrot // October 27th, 2017 //
»
B2B Advertisers Seek To Bridge The Divide Between Demand Gen And Brand Engagement

To borrow a phrase from baseball, B2B programmatic advertising is still in the early innings. A couple of factors have kept B2B marketers from fully adopting the media strategy as rapidly as their B2C brethren. “The biggest difference in B2B and B2C programmatic is the value of the inventory,” said Tony Uphoff, CEO of Business.com.... Continue reading »
by Kelly Liyakasa // October 13th, 2015 //
»
Dell Streamlines Marketing Spend Through Attribution

One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we... Continue reading »
by Judith Aquino // April 11th, 2014 //
»
 

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