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»Meredith Kopit Levien

NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
New York Times CRO: If You’re Not Facebook, Google Or Snapchat, You’re A Niche Advertising Business

Any publisher who is not a big platform company is on the express train to becoming a niche ads business, predicts Meredith Kopit Levien, EVP and CRO of The New York Times. “Up until now, we’ve been a niche consumer business with a $1 billion-plus newspaper ad business,” Kopit Levien said, speaking Thursday at AdExchanger’s... Continue reading »
by Kelly Liyakasa // January 20th, 2017 //
»
13 Questions For Meredith Kopit Levien, CRO At The New York Times

The New York Times' two-year-old sponsored content initiative is an apparent success: T Brand Studio posted more than $30 million in revenue in 2015, double what it did in 2014. That $30 million was just a slice of the $197 million in digital revenue the company recorded last year. Much of the rest is what... Continue reading »
by Sarah Sluis // February 17th, 2016 //
»
NYT's Homepage Ad Experiments Continue, With Video In Focus

In recent months, NYTimes.com has sought to refine its homepage ad strategy with the promise of something "unique" for large advertisers in consumer packaged goods, automotive, electronics and finance. The latest effort is on behalf of Bank of America and builds on the publisher's evolving video strategy. The twist in this case is an "interactive"... Continue reading »
by David Kaplan // September 17th, 2013 //
»

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