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»news publishers

Lisa Howard, global head of advertising and marketing solutions, The New York Times
The Symbiosis Of Ads And Subs, With The NYT’s Lisa Howard

When it comes to digital advertising, less is more – but there’s no reason to hide. Don’t apologize for having to monetize, says Lisa Howard, global head of advertising and marketing solutions at The New York Times, on this week’s episode of AdExchanger Talks. The goal at the Times, she says, is to create the most… Continue reading »

by Allison Schiff // April 5th, 2022 //
»
Comic: What Else?
Google Gets Hit With Another Antitrust Complaint On The Same Day It Strikes A Privacy Sandbox Deal With The UK’s CMA

What a world. On Friday of last week, over the course of less than 24 hours, the UK’s competition authority provisionally closed its investigation into the Chrome Privacy Sandbox, and, separately, a coalition of top European publishers filed an antitrust complaint in the EU accusing Google of anticompetitive digital advertising practices. Never a dull moment.… Continue reading »

by Allison Schiff // February 14th, 2022 //
»
News Publishers’ Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it… Continue reading »

by AdExchanger // July 16th, 2021 //
»
W3C Pushed To Lobby Developers; Google Slapped With A Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. W3C Meets Ad Tech Drama The W3C is negotiating a tricky influx of members and attention as it becomes an increasingly important stakeholder in online advertising. That’s because browser operators like Chrome, Apple’s Safari WebKit group, Microsoft Edge and Mozilla are the W3C natives,… Continue reading »

by AdExchanger // July 14th, 2021 //
»
Facebook’s Aussie Bluff Pays Off; Ad Tech’s Crazy M&A Action, Explained

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers on Facebook again after the platform gained some concessions from the Australian government over legislation that will require platforms to pay media organizations. During the dark period, social traffic from Facebook flatlined for many publishers,… Continue reading »

by AdExchanger // February 24th, 2021 //
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