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»social video

DoorDash Taps Startup Ready Set To Deliver DR Video Creative At Scale

Mobile performance marketers like DoorDash are hungry for more video ads to feed their paid social user acquisition (UA) campaigns. Problem is, internal creative teams lack the bandwidth to meet the demands of their colleagues in performance, said Justin Neustadter, head of mobile consumer acquisition at DoorDash. Quality video creative is expensive to produce, and... Continue reading »
by Allison Schiff // October 8th, 2019 //
»
PopSugar CRO Geoff Schiller Sells Social Video Like TV

PopSugar’s young female readers are turning into young female viewers. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms. And PopSugar increasingly tells its stories via video. PopSugar Fitness is the standout, with more than 1 million followers... Continue reading »
by Sarah Sluis // April 5th, 2017 //
»
 

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