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Jack Smith

Brand Safety

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray

BY Anthony Vargas// February 13th, 2024

DoubleVerify added a feature to its platform on Tuesday that classifies MFA sites based on a tiered system.
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- ana
- doubleverify
- invalid traffic
- Jack Smith
- Jounce Media
- Kargo
- mark zagorski
- MFA
- pubmatic
- sharethrough
- the trade desk
- Viewability
Daily News Roundup

Wait, Social Media Costs Money Now?; Studios Choose Ads

BY AdExchanger// October 4th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […]
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- ana
- Android Authority
- Ashwini Karandikar
- bill duggan
- Chris Kane
- doubleverify
- facebook
- gdpr
- instagram
- Jack Smith
- Jounce Media
- Meta
- MFA
- netflix
- The 4A's
- TikTok
Ad Exchange News

Who Knows What The Future (PLC) Holds; Google Pilots Third-Party Billing Option With Spotify

BY AdExchanger// March 25th, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What The Future Holds Future PLC acquired entertainment news company WhatCulture and social analytics service Waive on Thursday. The acquisitions aim to improve Future’s video monetization and its ability to adapt to early trends in news and social media. Waive specializes in using machine […]
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