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»general motors

Cadillac CMO: ‘Luxury Brands Sell Dreams, Not Products’

General Motors’ Cadillac might be a nostalgic brand, but it’s trying to become more relevant to the modern car buyer. The brand is facing an ongoing sales slump as buyers steer toward the German luxury automakers like BMW and Daimler’s Mercedes-Benz. “We will not out-German the Germans,” said Uwe Ellinghaus, Cadillac’s chief marketing officer who,... Continue reading »
by Kelly Liyakasa // October 26th, 2015 //
»
Dreamforce: General Motors Wants To Drive Media Buyers To OnStar

At Salesforce’s annual Dreamforce celebration, Rick Ruskin, who heads marketing and product management for General Motors’ OnStar service, sits in a parked Buick that's serving as a makeshift conference room. He points to his phone, where there are offers from Best Buy and Audiobooks.com. “These two spots here are like Google AdWords, where people are... Continue reading »
by Ryan Joe // September 17th, 2015 //
»
The Meaning of Joel Ewanick

Joel Ewanick, GM's ousted chief marketing officer, was a good story while he lasted. For ad publications, chief marketing officers are the most important people in the business. The ultimate arbiters of change in media, they -- collectively and individually -- can make or break a media partner or a new technology platform. They have... Continue reading »
by Zach Rodgers // July 30th, 2012 //
»

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