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»Barstool Sports

'Influencers Are The New Publishers': Barstool Sports CEO Erika Nardini

Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring NFL Commissioner Roger Goodell wearing a clown nose. It’s a blatant sign of disrespect, and a popular way for people to signal their opinion of the unpopular NFL exec, particularly after he makes a controversial... Continue reading »
by Sarah Sluis // February 1st, 2019 //
»
Upstart Sports Pubs Are Getting Buy-In From Brands And Broadcasters

During Bleacher Report’s flashy NewFront late last week, CEO Dave Finocchio made the following pitch to advertisers: “Use us to maintain your relevancy all year long.” Millennials, he added, aren’t watching three- to four-hour live sports broadcasts anymore and big tentpole commercials alone won’t cut it. Whereas previous generations got their news and information from... Continue reading »
by Kelly Liyakasa // May 11th, 2017 //
»

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