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»Barstool Sports

There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las... Continue reading »
by Allison Schiff // January 31st, 2020 //
»
'Influencers Are The New Publishers': Barstool Sports CEO Erika Nardini

Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring NFL Commissioner Roger Goodell wearing a clown nose. It’s a blatant sign of disrespect, and a popular way for people to signal their opinion of the unpopular NFL exec, particularly after he makes a controversial... Continue reading »
by Sarah Sluis // February 1st, 2019 //
»
Upstart Sports Pubs Are Getting Buy-In From Brands And Broadcasters

During Bleacher Report’s flashy NewFront late last week, CEO Dave Finocchio made the following pitch to advertisers: “Use us to maintain your relevancy all year long.” Millennials, he added, aren’t watching three- to four-hour live sports broadcasts anymore and big tentpole commercials alone won’t cut it. Whereas previous generations got their news and information from... Continue reading »
by Kelly Liyakasa // May 11th, 2017 //
»

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