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»HuffPost

Nielsen Adds Amazon Prime Viewing Numbers (With A Catch); Verizon Explores HuffPost Sale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Stream Team Nielsen now offers Amazon Prime Video audience measurement in its Subscription Video On Demand (SVOD) Content Ratings. Nielsen launched SVOD ratings about two years ago with broadcast customers that wanted credit for streaming content, including NBCUniversal, Disney and A+E Networks. But... Continue reading »
by AdExchanger // October 22nd, 2019 //
»
HuffPost Created A Loyalty Funnel To Deepen Reader Engagement

A successful article at HuffPost doesn’t have the most traffic – it has the most traffic from loyal readers with the highest engagement time. HuffPost overhauled its audience strategy last year to super-serve its most faithful readers and increase their numbers. The publisher is also diversifying its revenue through subscriptions. In April, it soft-launched a... Continue reading »
by Sarah Sluis // August 28th, 2019 //
»
 

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