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»xaxis

Xaxis Global CEO Nicolas Bidon On The Appeal Of Programmatic During A Pandemic

Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas started using the language app on a daily basis to brush up on his Spanish – and stay sane. He’s completed more than 100 days of lessons in a row so far and counting. “Throughout the... Continue reading »
by Allison Schiff // August 5th, 2020 //
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Nish Desai headshot
Distinguishing Good Data From The Bad

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nish Desai, senior director of technology, operations and partnerships at Xaxis. Marketers have ever-growing streams of data and signals they can use to activate and optimize their advertising campaigns. But... Continue reading »
by AdExchanger // July 31st, 2020 //
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Xandr CEO Brian Lesser Reportedly Resigns

Xandr CEO Brian Lesser has resigned, Reuters reported. Xandr did not respond to AdExchanger's request for comment. There'd been rumblings within the advertising community about Xandr not living up to expectations. AT&T's ad unit missed internal revenue projections and was off-pace to meet goals it set for later this year, multiple sources told AdExchanger. The... Continue reading »
by Sarah Sluis // March 11th, 2020 //
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Why We Need A Browser-Based Identity Standard

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishant Desai, director of technology and partnerships at Xaxis. Major advertising and media platforms are responding to privacy regulations in ways that threaten to make it harder for marketers to... Continue reading »
by AdExchanger // February 7th, 2020 //
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Is It Time To Reward Users For Sharing Their Identity?

The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer. Moore is one of a handful of early ad tech entrepreneurs who are still actively building companies today. As... Continue reading »
by Zach Rodgers // August 21st, 2019 //
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Podcast: Xaxis, Then And Now

WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic. “When Xaxis was started it was very much around this concept of leveraging programmatic to help advertisers reach audiences,” Global CEO Nicolas Bidon says in this week’s episode of AdExchanger Talks. But over time that old definition of programmatic has become... Continue reading »
by Zach Rodgers // April 16th, 2019 //
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How Xaxis Is Navigating The New Online Identity Landscape

Xaxis technology and partnerships director Nishant Desai will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019. Agencies aren’t first-party data owners, cookie trackers or data processors, but they must still keep a handle on online identity while the tech ecosystem shifts underfoot. “The notion of how advertisers identify audiences and what identity... Continue reading »
by James Hercher // April 2nd, 2019 //
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How Xaxis Has Changed; Data-Driven Marketing (The Book)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech transparency has changed Xaxis, the GroupM trading desk with a black box ad-buying model. The business has made some concessions, like offering self-service products and disclosing its margins, reports Digiday. Xaxis has also embraced outcome-based... Continue reading »
by AdExchanger // January 7th, 2019 //
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Measuring 'Up': Capturing The Consumer With Dynamic Omnichannel Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bevans, global vice president of product solutions, marketing and partnerships, at Xaxis. In the age of media fragmentation, securing the appropriate level of reach and frequency in video can feel overwhelming. Just picture... Continue reading »
by AdExchanger // October 8th, 2018 //
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With The Trading Desk Heyday Behind It, Xaxis Shifts Its Narrative To Guaranteed Outcomes

As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients. Xaxis, GroupM’s trading desk that pioneered the model of selling media to clients at a mark-up on a guaranteed CPM, will now buy for clients on guaranteed metrics that impact business performance, such as viewability and... Continue reading »
by Alison Weissbrot // November 17th, 2017 //
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