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»Complex Media

Blog Network Evolve Media 'Doubles Down' On Direct Sales

Lifestyle blog network and ad rep firm operator Evolve Media is working on what executives say is a balanced approach to digital sales, albeit one that will continue to tilt more toward direct selling over programmatic methods for at least the next few years. Unlike other digital publishing and ad services rivals, such as Federated... Continue reading »
by David Kaplan // March 11th, 2013 //
»
Complex’s Antoniello: Publishers Can’t Have Premium Cake And Eat RTB Too

Small and large publishers alike are grappling with what it means to support and distribute content in the face of increasing audience and ad dollar fragmentation. One of the more obvious solutions being considered is for the publisher to become a niche player. Offering an audience a distinct diet of sports or fashion or parenting... Continue reading »
by David Kaplan // November 15th, 2012 //
»
 

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