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»short form video

Twitter Sweetens The Deal On Short Form With Six-Second Video Ad Bid Type

Twitter introduced a new video ad buying model on Monday that only charges advertisers once 50% of their ad is in view for at least six seconds. The purpose of the bid type is to encourage more advertisers to optimize toward short-form video ads while also giving them the “security” of being able to transact... Continue reading »
by Allison Schiff // August 19th, 2019 //
»
All About TikTok: An Advertiser’s Guide To The Fast-Growing Video App

TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad... Continue reading »
by Allison Schiff // July 24th, 2019 //
»
Fitbit Finds Value In Short-Form Video

Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants to find ways to insert its brand into consumers’ fitness regimens – not just hammer them over the head with basic banner ads and... Continue reading »
by Kelly Liyakasa // May 25th, 2017 //
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