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»short form video

Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. If there was any doubt that short-form video would play a massive role in the future of media and communications,... Continue reading »
by Allison Schiff // January 11th, 2021 //
»
Twitter Sweetens The Deal On Short Form With Six-Second Video Ad Bid Type

Twitter introduced a new video ad buying model on Monday that only charges advertisers once 50% of their ad is in view for at least six seconds. The purpose of the bid type is to encourage more advertisers to optimize toward short-form video ads while also giving them the “security” of being able to transact... Continue reading »
by Allison Schiff // August 19th, 2019 //
»
All About TikTok: An Advertiser’s Guide To The Fast-Growing Video App

TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad... Continue reading »
by Allison Schiff // July 24th, 2019 //
»
Fitbit Finds Value In Short-Form Video

Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants to find ways to insert its brand into consumers’ fitness regimens – not just hammer them over the head with basic banner ads and... Continue reading »
by Kelly Liyakasa // May 25th, 2017 //
»
 

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