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»Apple News

Apple News Audience Surpasses 100 Million; NBCU Prepares Unified Linear-Digital Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At Your Service Apple News now boasts more than 100 million monthly users in the United States, United Kingdom, Canada and Australia. Apple shared the data point as part of an update on its Services business, which spans app-based transactions and subscription revenue. Read... Continue reading »
by AdExchanger // January 9th, 2020 //
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Walmart Gets Serious About Programmatic Sales; Viacom-Owned Pluto Reaches 20M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart At Your Self-Service Walmart Media Group will roll out a self-serve ad platform and API in early 2020, Business Insider reports. The retail giant sees an opportunity to model an advertising business after Amazon, with the ability to bid programmatically for ad space... Continue reading »
by AdExchanger // November 15th, 2019 //
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Facebook Dives Into Live News; Apple News Plays Favorites

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live For The Moment Facebook’s latest TV gambit is paying up for live news. The platform announced a list of news programs for its video hub Watch with talent like Shep Smith of Fox News and CNN’s Anderson Cooper. Facebook will pay publishers to... Continue reading »
by AdExchanger // June 7th, 2018 //
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How Nat Geo Aligns Cross-Platform Content To The TV Tentpole

National Geographic may be rooted in traditional media, but these days it’s all about cross-channel. Last year, Nat Geo doubled down on digital extensions through platforms such as Apple News to support the launch of “Genius,” its new scripted TV series that depicts the life of Albert Einstein. Nat Geo, which began 130 years ago... Continue reading »
by Kelly Liyakasa // February 1st, 2018 //
»
NBC Touts Brand Safety And Scale At 2017 Upfronts

NBCUniversal’s chairman of advertising sales, Linda Yaccarino, went straight for Google’s jugular at the network’s Monday upfront presentation. “At NBCUniversal, you never have to worry about showing up next to something objectionable,” Yaccarino said at the New York City event, alluding to the online giant’s brand safety struggles. “But, let’s be honest: Brand safety is... Continue reading »
by Kelly Liyakasa // May 15th, 2017 //
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Apple Opens Up, Allowing Third-Party Ad Measurement Via NBCU Deal

Apple's big iOS update last year created large amounts of new media inventory, which the company is monetizing through a big ad deal with NBCUniversal and direct relationships with publishers. Now the mobile platform giant is opening the gates to outside measurement of its ad impressions, AdExchanger has learned. Through its sales agreement with NBCUniversal, Apple... Continue reading »
by Kelly Liyakasa // March 31st, 2017 //
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NBCUniversal Will Make $1 Billion In Audience Guarantees This Upfront Season

  NBC is putting its money where its mouth is. The broadcaster on Thursday revealed it would commit to sell $1 billion in targeted media based on audience guarantees in time for the 2017-2018 upfront. Although that figure only represents about 17% of the estimated $6 billion NBC transacted through advance commitments last year, it’s... Continue reading »
by Kelly Liyakasa // March 2nd, 2017 //
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Apple News Still Has A Lot To Prove To Both Sides, Buy And Sell

Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to be able to upload my own audience, match it to theirs and know what’s running where so I can customize the ad,” said Angelina Eng, VP of media platforms and operations at... Continue reading »
by Allison Schiff // November 11th, 2016 //
»

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