NBCUniversal’s chairman of advertising sales, Linda Yaccarino, went straight for Google’s jugular at the network’s Monday upfront presentation.
“At NBCUniversal, you never have to worry about showing up next to something objectionable,” Yaccarino said at the New York City event, alluding to the online giant’s brand safety struggles. “But, let’s be honest: Brand safety is a low bar [to set] and some companies can’t even get that right.”
Yaccarino emphasized NBCU’s scale, its “trusted and verified measurement” and its array of digital inventory from NBC’s O&O properties as well as Apple News, Vox and Snapchat.
“Television is the most effective advertising means there is,” she said. “You know it and our friends in Silicon Valley know it.”
Yaccarino also claimed the network knows how to drive sales.
“The upfronts are about one thing – selling your stuff,” Yaccarino said. “We sell the cars you drive and the movies you watch at theaters on the weekends. Toothpaste, and your favorite snacks. Viewers buy products and that’s why TV works. Has a view ever walked into a store?”
NBC spent north of two hours parading programming talent and pitching popular shows like “This Is Us” and coveted tentpoles like the Winter Olympics.