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»Tom Triscari

A Memo From The CMO

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, programmatic economist at Lemonade Projects. To: ACME Media Team and AOR From: CMO, ACME Corp. Date: Today Re: Our continued reliance on cookies is less than advantageous Priority:... Continue reading »
by AdExchanger // December 7th, 2020 //
»
Bid Log Data: Here, There, Everywhere

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Programmatic often feels like a Churchillian riddle, wrapped in a data mystery, inside a $100 billion enigma. Perhaps this is why log data... Continue reading »
by AdExchanger // December 16th, 2019 //
»
You've Gone In-House. Now What?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Taking programmatic in-house can make sense for any big-budget marketer that wants to innovate and take control of its programmatic future. However, while... Continue reading »
by AdExchanger // February 12th, 2018 //
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Boiling Down Rebategate, With An Eye Toward Equilibrium

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. In light of the ANA’s Media Transparency Initiative Report, marketing leaders are considering how to cut through all the industry-level information and understand... Continue reading »
by AdExchanger // June 15th, 2016 //
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Avoiding An Ad Blocking China Syndrome

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Growth in ad blocking has been the topic du jour in the advertising trade press and it is rightly fueling fears across marketers and publishers alike.... Continue reading »
by AdExchanger // May 26th, 2016 //
»
Forward Markets: The Best Of Programmatic Direct And Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Triscari, CEO of Labmatik. Last year we saw material interest around top-of-waterfall solutions. This story continued simmering in 2016 with a thoughtful post by Jed Nahum comparing the two primary approaches, programmatic direct and... Continue reading »
by AdExchanger // January 27th, 2016 //
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Walled Gardens: Learning From The Past To Predict The Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Over the past few weeks I attended a number of programmatic industry events where attendees heard about newer topics, including ad blocking and header bidding, as... Continue reading »
by AdExchanger // November 23rd, 2015 //
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The Math Behind Wrongly Aligned Advertiser KPIs

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. It is a response to "Advertisers May Unknowingly Add To The Industry’s Fraud Problem,” posted on AdExchanger on April 23. The interplay of demand, supply and... Continue reading »
by AdExchanger // May 4th, 2015 //
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Marketing Tech Helping To Boost CMO Tenure

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Labmatik. The chief marketing officer (CMO) is thriving. Pronounced dead by Forbes back in 2012, CMO tenure has doubled over the last 10 years from a revolving... Continue reading »
by AdExchanger // March 19th, 2015 //
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Not Taking Programmatic In-House Is Short-sighted

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When an advertiser’s CEO, CFO and CMO meet to discuss their programmatic marketing strategy and budget, they increasingly talk about whether to take an in-house approach.... Continue reading »
by AdExchanger // August 26th, 2014 //
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