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»Vox Media

Foundry President On Its Journey From B2B Publisher To Data And Tech Provider

“The Sell Sider” is a column written by the sell side of the digital media community. Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran Ramanathan. Foundry, which… Continue reading »
by Anthony Vargas // June 22nd, 2022 //
»
What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom… Continue reading »
by Anthony Vargas // June 10th, 2022 //
»
Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »
by AdExchanger // June 8th, 2022 //
»
With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution

In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its… Continue reading »
by Anthony Vargas // June 1st, 2022 //
»
A $100 Million Retail Media Upstart; Publishers Are AMPing Down

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the… Continue reading »
by AdExchanger // March 9th, 2022 //
»
Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Comic: Oh What Fun

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // December 17th, 2021 //
»
The Big Story: Mega Mergers

Media mega mergers have replaced VC-backed media as the latest trend to watch. And they’re coming thick and fast. On Monday, Vox Media bought Group Nine Media. The week before, BuzzFeed – with Complex Networks and HuffPost in tow – went public. Dotdash bought Meredith in October, and Axel Springer spent $1 billion on Politico… Continue reading »
by Sarah Sluis // December 16th, 2021 //
»
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The… Continue reading »
by Anthony Vargas // December 15th, 2021 //
»
Can Mozilla Shake Its Google Addiction?; Vox And Group Nine Aim To Make Their Move

The Last Place You Search ​​Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal… Continue reading »
by AdExchanger // December 14th, 2021 //
»
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