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»Vox Media

AJ Frucci, VP, Concert & Programmatic, Vox Media
Vox Media Is All In On The Open Web

Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media. Last year, third-party targeting made up the vast majority,... Continue reading »

by Allison Schiff // December 16th, 2020 //
»
Alex Schultz
Facebook Gets New CMO; Vox Media’s Concert Ad Platform Goes Self-Serve

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg... Continue reading »

by AdExchanger // September 30th, 2020 //
»
Vox Media CRO Ryan Pauley On Using Scale To Weather A Crisis

Vox Media Chief Revenue Officer Ryan Pauley has dealt with a lot since the pandemic hit two months ago. His team first had to deal with the cancellation of South by Southwest, where Vox Media usually sets up a large presence. Then advertisers panicked and pulled spend. And now those same advertisers are reentering, albeit... Continue reading »

by Sarah Sluis // May 29th, 2020 //
»
Digital Publishers Start Turning A Profit; Why The Slow Transition From Linear To OTT Is A Good Thing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back In The Black Group Nine Media will turn a profit in 2020, CEO Ben Lerer shared Wednesday morning at a press breakfast. The crop of disciplined, profit-focused executives that came along with GroupNine Media’s acquisition of PopSugar at the end of last year... Continue reading »

by AdExchanger // January 23rd, 2020 //
»
Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »

by Sarah Sluis // January 16th, 2020 //
»
Scale, Please: Vox Media Shares Post-Merger Plans For New York Media

Vox Media and New York Media are merging to create a portfolio of brands so they can better compete against platforms and build diversified businesses at scale, the companies announced Tuesday. “The conversations we have with marketers every day are about the engagement around our brands, scale and performance,” Vox Media Chief Revenue Officer Ryan... Continue reading »

by Sarah Sluis // September 25th, 2019 //
»
The Bonds Run Deep For Audiences And Media Companies That Follow Them Across Channels

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Courtney Glaze, vice president of revenue operations at Vox Media. It’s not always lasting love at first sight. The media dating pool is big, and consumers have unlimited options. Companies need to use every... Continue reading »

by AdExchanger // May 24th, 2019 //
»
The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. "We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventory... Continue reading »

by AdExchanger // July 31st, 2018 //
»
Vox Media To License Publishing Software; Data Privacy Suit Dismissed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the... Continue reading »

by AdExchanger // July 18th, 2018 //
»
Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media

Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head of... Continue reading »

by Sarah Sluis // May 31st, 2018 //
»
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