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»big data

Vice Stocks Up Data Arsenal To Improve Advertiser Results

Like other platform-focused media companies, Vice produces lots of data. Its sources include an ad server, programmatic ad exchange, data management platform, site analytics, viewability analytics, order-management software, Facebook and YouTube. As the media brand increased its data team from one to three data scientists, Vice knew it needed to collate its sources and automate... Continue reading »
by Sarah Sluis // April 4th, 2017 //
»
The Economist Drives Results by Combining CRM, DMP And Site Data

The Economist collects plenty of data, but until recently each type, including browsing or subscriber data, could only be analyzed in a vacuum. That meant The Economist didn’t know the types of content viewed by its most loyal subscribers and couldn’t identify the behavior of readers at risk of dropping their subscriptions. For advertising, those... Continue reading »
by Sarah Sluis // March 13th, 2017 //
»
Is 2016 The Year Marketers Embrace Data Sharing?

OwnerIQ’s unique second-party data-sharing model, where it acts as media buyer and data broker between retailers and manufacturing brands, is showing signs of breaking through the initial skepticism which accompanied second-party marketing. The Boston-based company’s $40 million revenue from 2006 to late 2014 pales compared to its $60 million spike in 2015. Second-party data involves... Continue reading »
by James Hercher // March 9th, 2016 //
»
What’s Bigger Than Big Data?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emad Georgy, senior vice president of product development and global head of development at Experian Marketing Services. In the age of the half-read article, far too few have taken the... Continue reading »
by AdExchanger // April 29th, 2015 //
»
How Data And Creativity Come Together At Fjord, Accenture Interactive's Design Shop

As programmatic buying continues its steady forward march, many are wondering when and how data-driven media buying and creativity can be reconciled. According to Nandini Nayak, managing director of design strategy and innovation at  Fjord, the analytics and creative worlds are gradually coming together. Purchased by Accenture Interactive in 2013, Fjord has 500 designers and current... Continue reading »
by Liz Rowley // March 11th, 2015 //
»
Hearst Magazines Deepens Relationship With Acxiom And Moves To Cloud

Hearst Magazines plans to remove its marketing data from silos and bring it to the cloud using Acxiom. Hearst hopes this move helps it bring together siloed customer information. Finding the overlap between Hearst newspaper and magazine subscribers, for example, is a manual process under the current system. “If a customer engages with us in one... Continue reading »
by Sarah Sluis // October 23rd, 2014 //
»
Dstillery Chief Data Scientist Talks Data Science And Paid Advertising

Dstillery's investment in data science dates to 2008, when the company – then known as Media6degrees – first applied big data analysis with a social skew. Since then it has broadened its focus to a wider range of digital media, but has retained its emphasis on the data. The person in charge of those efforts... Continue reading »
by Liz Rowley // July 9th, 2014 //
»
Study: Retailers Struggle With Data ‘Readiness’

The retail industry, unlike verticals where data compliance is a major issue, appear more in the thought-leadership phase of advanced data analysis than actual execution, despite isolated gains by some their progressive counterparts in building their own marketing-tech stacks. Eighty-three percent of retailers profiled in EKN Research’s "Big Data in Retail" study said they are... Continue reading »
by Kelly Liyakasa // December 9th, 2013 //
»
A Wave of DMP Acquisitions Might Be Coming

As marketers and advertisers struggle to access the right data to deliver customer experiences that are timely, relevant, and engaging, a growing number are turning to data management platforms (DMPs) for help. While the specific features vary, a DMP essentially collects data from first- and third-party data sources, and organizes and distributes the information to... Continue reading »
by Judith Aquino // November 14th, 2013 //
»
Why Publishers Are Giving The Thumbs Up To DSPs And DMPs

Publishers have increasingly embraced products that provide more insight into their inventory and help them manage their ad operations. Yesterday at a panel discussion moderated by Yieldex CRO Andrew Rutledge at ad:tech New York, executives from Fox News Digital, Viacom, Washington Post Digital and Turner Broadcasting discussed the tools they’re using to better leverage ad... Continue reading »
by Judith Aquino // November 8th, 2013 //
»
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