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»Experian Marketing Services

The Companies Challenging LiveRamp’s Supremacy In Data Onboarding

LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than... Continue reading »
by James Hercher // July 9th, 2019 //
»
As Competition Heats Up, Experian Marketing Services Sees Agencies As An Untapped Opportunity

About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data, that seems relatively recent. But Kevin Dean, president and GM of targeting at Experian, has an explanation: “The advent of programmatic and addressability has created an environment where brands are as interested... Continue reading »
by Ryan Joe // April 13th, 2017 //
»
PROG I/O: Getting The Ball Rolling On First-Party Data

Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the assets they’ve accumulated over the course of years,” said Acxiom vet Josh Herman, who now leads tech development for CRM, ad tech and analytics platforms at Kimberly-Clark Corp. He spoke at AdExchanger’s... Continue reading »
by Allison Schiff // October 28th, 2016 //
»
Fractured Governance Handicaps Use Of First-Party Data

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bridget Bidlack, vice president of global product management at Experian Marketing Services. First-party data is one of an organization’s most important marketing assets yet many struggle to activate it effectively.... Continue reading »
by AdExchanger // June 6th, 2016 //
»
Experian ‘Turns Up The Volume’ On Its Cross-Channel Capabilities With New Partners

Experian Marketing Services has paid media on the mind. The data and analytics provider announced Thursday that it’s beefing up its media partner networks with a series of hookups designed to diminish its dependence on third-party cookies. Mobile-centric companies like 4INFO, Millennial Media and NinthDecimal have all been added to Experian’s list of partners, and... Continue reading »
by Allison Schiff // July 30th, 2015 //
»
Focus On Customers, Not Technology

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Gilliard, general manager, Americas, at AdTruth, which is part of Experian Marketing Services. The role of technology in marketing is dramatically changing. It began with interdependent tools that solved... Continue reading »
by AdExchanger // July 1st, 2015 //
»
As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?

In the wake of Apple CEO Tim Cook's fighting words about data collection and a major study finding consumer sentiment toward online tracking is at an exasperated tipping point, it seems clear that privacy is having another "moment." What's an industry to do? Sources approached by AdExchanger sound a familiar chorus: Advertisers should increase operational... Continue reading »
by Liz Rowley // June 22nd, 2015 //
»
How Not To Get Fired Before Next Year’s Upfronts

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. You won’t get fired for buying age and gender gross rating points (GRPs) at this year’s upfronts. But mark... Continue reading »
by AdExchanger // May 15th, 2015 //
»
What’s Bigger Than Big Data?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emad Georgy, senior vice president of product development and global head of development at Experian Marketing Services. In the age of the half-read article, far too few have taken the... Continue reading »
by AdExchanger // April 29th, 2015 //
»
Email Hashing: What Could Go Wrong?

You can’t un-ring a bell, but you might be able to un-hash an email, depending on whom you ask. In order for marketers to safely use hashes for targeted advertising, they must stay abreast of the latest hashing formats. Email hashing involves converting an email address to a hexadecimal string. Each time an email address... Continue reading »
by Liz Rowley // April 13th, 2015 //
»
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