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»Second-party data

Is 2016 The Year Marketers Embrace Data Sharing?

OwnerIQ’s unique second-party data-sharing model, where it acts as media buyer and data broker between retailers and manufacturing brands, is showing signs of breaking through the initial skepticism which accompanied second-party marketing. The Boston-based company’s $40 million revenue from 2006 to late 2014 pales compared to its $60 million spike in 2015. Second-party data involves... Continue reading »
by James Hercher // March 9th, 2016 //
»

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