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»Looker

The Economist Drives Results by Combining CRM, DMP And Site Data

The Economist collects plenty of data, but until recently each type, including browsing or subscriber data, could only be analyzed in a vacuum. That meant The Economist didn’t know the types of content viewed by its most loyal subscribers and couldn’t identify the behavior of readers at risk of dropping their subscriptions. For advertising, those… Continue reading »

by Sarah Sluis // March 13th, 2017 //
»
 

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