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»App Store

Verizon's Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet ad... Continue reading »
by AdExchanger // December 3rd, 2018 //
»
Apple Extends Lead In App Monetization; Duopoly Hit With GDPR Suits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Many Appy Returns It’s a truism that iOS users and Apple App Store downloads generate more value for brands than downloads that happen through Google’s Play store. But over the past couple of years Apple has been running away with the market, according to... Continue reading »
by AdExchanger // May 29th, 2018 //
»
Smaller Apps Adapt Their Paid Search Strategies For Apple’s New App Store

The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers. Apple’s primary goal with the redesign, which came along with the release of its new operating system in September, is to “make discovering apps and games easier than ever before,” the company said. The revamped App Store store... Continue reading »
by Allison Schiff // October 2nd, 2017 //
»
Apple On Where App Install Discrepancies Come From And What It’s Doing To Fix The Problem

Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped app downloads tied to specific device IDs. Yet there are inconsistencies between the install counts and engagement metrics developers see in Apple’s UI and what they’re told by their third-party measurement partners – and that’s “not... Continue reading »
by Allison Schiff // July 24th, 2017 //
»
Apple Isn’t Allergic To Paid Ads After All – But What Does That Mean For Developers?

Programmatic wasn’t to Apple’s taste, but advertising isn’t so bad if you’re the one driving the bus. After killing off iAd in January, Apple on Wednesday shared its plans, notably in advance of its upcoming Worldwide Developers Conference, to completely change the way its App Store operates – namely with the introduction of paid search... Continue reading »
by Allison Schiff // June 9th, 2016 //
»
Apple Boots Been Choice Again, But The (Former) In-App Ad Blocker Is Already Planning Its Next Move

The guillotine has fallen for Been Choice, the embattled in-app ad blocker that was allowed back into the App Store after being unceremoniously turfed out in October. As of Jan. 8, almost three months to the day after its first run-in with Apple, Been Choice was notified that it's going to be removed from the App... Continue reading »
by Allison Schiff // January 12th, 2016 //
»
In-App Ad Blocker Been Choice Will Be Back In Action (Soon)

The Been Choice saga seems to be coming to an unexpected conclusion – Apple is going to allow the in-app ad blocker to block in-app ads after all, including in Apple News. Just not in Facebook, Pinterest, Yahoo, Yahoo Finance, Google or any other apps that requires end to encryption, a process that prevents third parties... Continue reading »
by Allison Schiff // October 19th, 2015 //
»
Mobile Ad Blocker Nabs Top Spot In Apple’s App Store

Mobile ad blocking is a disaster for the ad industry. Content blocking is not the harbinger of advertising doom that some speculate it is. So, which is it? If the adoption numbers for mobile content blocking apps the day after Apple’s iOS 9 release on Wednesday are any indication, skeptics might have to change their... Continue reading »
by Allison Schiff // September 17th, 2015 //
»
App Developers Fight A Saturated Market

Although Apple’s App Store is seven years old and has a worthy competitor in Google’s Play Store, the app store search and discovery ecosystem is stagnant, say many app store optimization (ASO) platforms. “When we look at the landscape, we see it like the early days of Internet, when search and discovery were a mess,”... Continue reading »
by James Hercher // August 18th, 2015 //
»

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