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»App Store

Instacart Banking On Ad Revenue; The App Store Is Creating A Bottleneck

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly,... Continue reading »
by AdExchanger // September 8th, 2021 //
»
Discovery CEO Blasts Nielsen; Twitch Launches A New Ad Format

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400... Continue reading »
by AdExchanger // August 4th, 2021 //
»
RevenueCat’s Barnard On The Simmering Apple-Developer Feud

"The Sell Sider" is a column written from the perspective of the sell side of the digital media community. App creator-turned-developer advocate David Barnard’s career trajectory is one typical of Apple’s App Store, but also exceptional to the App Store. A recording engineer with no software expertise, Barnard built a profitable stable of mobile apps,... Continue reading »
by James Hercher // July 16th, 2021 //
»
Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from... Continue reading »
by AdExchanger // July 9th, 2021 //
»
Google Play To Launch 'Safety Section;' ViacomCBS Beats The Street (Thank You, SVOD)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what... Continue reading »
by AdExchanger // May 7th, 2021 //
»
FTC Probes Dark Patterns; Apple Accused Of Unfair App Store Practices in EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those are dark patterns, and regulators are starting to take notice. The Federal Trade Commission held an all-day workshop last week... Continue reading »
by AdExchanger // May 3rd, 2021 //
»
Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)

Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page. This would give advertisers the opportunity to reach potential users before they actually search for something.... Continue reading »
by Allison Schiff // April 22nd, 2021 //
»
Most Marketers Will Increase Spend In 2021; YouTube Readies Its TikTok Rival

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65%... Continue reading »
by AdExchanger // January 29th, 2021 //
»
Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want... Continue reading »
by AdExchanger // January 20th, 2021 //
»
Big Tech Cracks Down On QAnon; Rumble Sues Google Over Search Rankings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were... Continue reading »
by AdExchanger // January 13th, 2021 //
»
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