The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more brands to enter the channel, programmatic DOOH platforms […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Voltage Media Last week, we mentioned Volta, a company that manufactures electric car charging stations, in our new weekly Commerce Media newsletter as an apt example of the strange inventory grab-bag that sometimes exists behind a retail media platform. For Volta Media, […]
All Charged Up It’s a bird. It’s a plane. It’s another random company launching an ancillary ad business! Volta, which operates almost 3,000 electric vehicle charging stations, introduced the Volta Media Network on Thursday. But the rollout is less random than it seems. According to Volta, a retail media play was always part of its […]
