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»dstillery

Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies... Continue reading »
by AdExchanger // March 8th, 2021 //
»
Dstillery Shuts Down DSP And Becomes A Data Company

How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. Since... Continue reading »
by Sarah Sluis // July 23rd, 2019 //
»
Machines Vs. Media-Buying Jobs: Is Your Position On The Line?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, chief operating officer at Dstillery. The robots have arrived, quipped a very recent Newsweek article, and they are “coming to take your jobs, your homes, your children.” Should you be... Continue reading »
by AdExchanger // December 8th, 2016 //
»
Dstillery Pushes Into Programmatic Self Serve

Dstillery released Thursday a self-serve version of its digital audience platform, combining a data management and demand-side platform. While the bulk of Dstillery’s business comes from agencies, it does some brand-direct deployments. The new self-serve offerings won’t replace Dstillery’s managed services, but will offer more flexibility to clients who wish to take an active role... Continue reading »
by Kelly Liyakasa // October 15th, 2015 //
»
Private Exchanges Aren't Immune To Ad Fraud

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, chief operating officer at Dstillery. I attended the AdExchanger Clean Ads conference in New York last month. Overall, the presentations were good, but I took some issue with... Continue reading »
by AdExchanger // July 9th, 2015 //
»
Why Microsoft Matters

Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has mostly been a publisher, selling inventory both directly and programmatically across its Microsoft Network (MSN) family of sites, its Outlook email portal, Skype and Xbox. Following the Microsoft-AOL search and display deal,... Continue reading »
by Ryan Joe // July 3rd, 2015 //
»
Buy-Side Guarantees Only Prolong Our Viewability Problem

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian d’Alessandro, senior vice president of digital intelligence at Dstillery. Despite their allure, buy-side guarantees of 100% ad viewability will not solve our industry’s ad viewability problem. I believe these... Continue reading »
by AdExchanger // June 22nd, 2015 //
»
Measuring the Previously Unmeasurable: Out-of-Home Goes Mobile

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Earlier this week, I participated in the Five Boro Bike Tour, a 40-mile trek through the streets of New York. We rode... Continue reading »
by AdExchanger // May 11th, 2015 //
»
Easing The Transition To Data-Driven TV Advertising

"On TV And Video" is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Go to any ad tech conference this spring and you’re sure to hear people buzzing about how digital video – specifically mobile video – is... Continue reading »
by AdExchanger // April 20th, 2015 //
»
Mobile Video Poised To Change How Marketers Interact With Audiences

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. After spending three days wandering the halls of Mobile World Congress in Barcelona, I left with a few major takeaways. First, although... Continue reading »
by AdExchanger // March 13th, 2015 //
»
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