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»vice

Vice Snaps Up Refinery29; Google Faces Class Action Suit In UK Over Tracking iPhone Users

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice And Virtue The consolidation of media proceeds apace. One week after Vox nabbed New York Media, Vice said it will acquire Refinery29. The price was not disclosed, but CNN business sources put the deal below $500 million. Vice CEO Nancy Dubuc called the... Continue reading »
by AdExchanger // October 3rd, 2019 //
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EU Court Says Sites Liable For Facebook APIs; Vice Explores Merger With Refinery29

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Plug Companies that use a plug-in to display Facebook’s ‘like’ button on their websites are jointly liable for any customer data transferred through the widget under GDPR, the EU’s top court ruled on Monday. The court was looking at the case of... Continue reading »
by AdExchanger // July 30th, 2019 //
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‘They Raised Too Much Money’: Digital Media Heads Reflect On Layoffs At Peer Companies

While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are weathering change just fine. The difference? They’ve always focused on sustainable growth and profitability. Venture-backed companies typically made three key mistakes, according to these publishers. First, and most importantly, they grew costs before revenue. Second,... Continue reading »
by Sarah Sluis // February 5th, 2019 //
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Vox Misses Sales Goals; Global Ad Spending Holds Steady

The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investor... Continue reading »
by AdExchanger // September 25th, 2018 //
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The Little Black Book Of Publisher-Owned Agencies

Major publishers like Hearst, Vice, Time Inc., The New York Times and Meredith have either built or acquired agency capabilities and content studios over the past few years to create synergies between their content and the brands that monetize it. Being owned by a publisher allows digital agencies to tap editorial expertise for engaging creative... Continue reading »
by Alison Weissbrot // May 30th, 2017 //
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Vice Balances Brand Safety With Editorial Autonomy

For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming. “There’s certain content brands would like to be associated with and certain content they would not,” said Andrew Smith, VP of digital for Vice Media. He noted that much of... Continue reading »
by Kelly Liyakasa // May 12th, 2017 //
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Vice Stocks Up Data Arsenal To Improve Advertiser Results

Like other platform-focused media companies, Vice produces lots of data. Its sources include an ad server, programmatic ad exchange, data management platform, site analytics, viewability analytics, order-management software, Facebook and YouTube. As the media brand increased its data team from one to three data scientists, Vice knew it needed to collate its sources and automate... Continue reading »
by Sarah Sluis // April 4th, 2017 //
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CEO Shane Smith Slams Programmatic, As Vice Trumpets GroupM Deal

When Vice needed to diversify its distribution beyond Facebook and YouTube, it didn’t look to other digital platforms. Instead, said CEO Shane Smith, Vice partnered with HBO and hatched plans for a TV network. “We realized we couldn’t be hostage to Facebook and YouTube. We had to go off-platform,” he told WPP head Martin Sorrell... Continue reading »
by Sarah Sluis // September 15th, 2016 //
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How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content

VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE has a gut read on who its audience is, it’s less clear what content mix resonates best across YouTube, Snapchat Discover and other platforms. “We have to recognize that Facebook is required... Continue reading »
by Kelly Liyakasa // April 6th, 2016 //
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How Google Groomed YouTube For The Brand Advertising Game

Each day, 7 million fans tune in to YouTube to see bubbly video blogger Bethany Mota make breakfast or braid her hair. The breakout video star draws tweens eager for a taste of Mota’s fashion and beauty must-haves, averaging 100 million minutes of video watched per month. She’s equally attractive to brand advertisers, clinching campaigns... Continue reading »
by Kelly Liyakasa // September 8th, 2014 //
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