About five years ago, marketers eagerly launched pilots across all kinds of emerging technology. Now that their digital businesses are maturing, they’re growing out of that shiny object syndrome and are looking to turn projects into revenue streams. For design innovation agency Fjord, that has shifted the focus with clients from experimental work to consulting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nan Nayak, global design strategy lead at Fjord from Accenture Interactive. The Internet of Things (IoT) is a well-worn phrase that describes a connected future in which appliances talk to […]
As programmatic buying continues its steady forward march, many are wondering when and how data-driven media buying and creativity can be reconciled. According to Nandini Nayak, managing director of design strategy and innovation at Fjord, the analytics and creative worlds are gradually coming together. Purchased by Accenture Interactive in 2013, Fjord has 500 designers and current […]
