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»Switchboard Software

Vice Stocks Up Data Arsenal To Improve Advertiser Results

Like other platform-focused media companies, Vice produces lots of data. Its sources include an ad server, programmatic ad exchange, data management platform, site analytics, viewability analytics, order-management software, Facebook and YouTube. As the media brand increased its data team from one to three data scientists, Vice knew it needed to collate its sources and automate... Continue reading »
by Sarah Sluis // April 4th, 2017 //
»
 

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