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»Accenture Interactive

Meet Digital Media's Newest Darlings; Accenture Interactive Wins Big Piece Of Kimberly-Clark's Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raise The Roof Vice, Refinery29, Mashable, Mic and BuzzFeed are just a few of the VC-backed digital media companies that faced painful revenue shortfalls and setbacks over the past year. But newer news startups are starting to gain traction, typically in narrow categories –... Continue reading »
by AdExchanger // November 13th, 2019 //
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Just Because You Can Collect Customer Data Doesn’t Mean You Should

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. Many brands collect prolific customer data without having a clear idea of how they will put it to good use. That’s not... Continue reading »
by AdExchanger // November 8th, 2019 //
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Martin Sorrell Vs. Glen Hartman: What Exactly Is A Holding Company, Anyway?

Martin Sorrell went on the attack in a fireside chat with Accenture Interactive senior managing director Glen Hartman. The S4 executive chairman fixated on Accenture’s operating and incentive structure and how much autonomy creative agencies maintained within its network. “Accenture talks about one P&L,” he said during the session at AdExchanger’s Programmatic IO New York.... Continue reading »
by Alison Weissbrot // October 18th, 2019 //
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Brands Must Prepare For Advertising In A Cookie-Less World

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will... Continue reading »
by AdExchanger // August 1st, 2019 //
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Podcast: How Accenture Interactive Gate-Crashed The Agency Business

If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018... Continue reading »
by Zach Rodgers // July 17th, 2019 //
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Accenture Interactive Acquires Droga5, Its Biggest Move Into Agency Territory Yet

Accenture Interactive, the agency division of the global management consulting firm, said Wednesday it will acquire independent creative agency Droga5. Terms of the deal were not disclosed, though Accenture Interactive claims Droga5 is its largest agency acquisition to date. The acquisition is subject to customary closing conditions, Accenture Interactive said in a press release. Droga5,... Continue reading »
by Alison Weissbrot // April 3rd, 2019 //
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How Fjord Guides Clients Through Digital Maturation

About five years ago, marketers eagerly launched pilots across all kinds of emerging technology. Now that their digital businesses are maturing, they’re growing out of that shiny object syndrome and are looking to turn projects into revenue streams. For design innovation agency Fjord, that has shifted the focus with clients from experimental work to consulting... Continue reading »
by Alison Weissbrot // January 7th, 2019 //
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Three Challenges Accenture Interactive Will Face As It Pushes Into Programmatic

It wasn’t a surprise to most in the industry when Accenture Interactive said Wednesday it would formally launch a programmatic services unit as part of its offer to clients. The Accenture subsidiary has been steadily wading into agency territory for years by acquiring creative and design shops. While it hasn’t made any major acquisitions in... Continue reading »
by Alison Weissbrot // May 23rd, 2018 //
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Accenture Interactive’s Brian Whipple: To Survive, Agencies Must Leave The Founder’s Culture Behind

As holding companies slump, Accenture Interactive grows. The digital experience agency, a subsidiary of the consulting firm Accenture, grew 35% in 2017 to hit $6.5 billion in revenue, making it the biggest digital agency in the world. It’s acquired 20 digital and design agencies since its launch in 2009 to build up its offering. As... Continue reading »
by Alison Weissbrot // May 9th, 2018 //
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Accenture Interactive Acquires Meredith Digital Agency MXM

Accenture Interactive has made a sport of snapping up digital agencies and folding them into its organization, a strategy which has turned it into the largest digital agency group in the world, with revenues north of $4.4 billion. On Thursday, Accenture Interactive revealed it acquired MXM, the digital and CRM agency owned by magazine publisher... Continue reading »
by Alison Weissbrot // March 29th, 2018 //
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